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Pheedo’s CEO On Slaying RSS’s Rising Power

Written on: May 12th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

Adify Shares Widgets With Widget Share

Written on: March 25th 2008
Author: Editor

ADOTAS - Adify, a technology firm focused on vertical ad networks, today announced the Adify Widget Share. The content syndication platform allows media creators to improve the brand quality of in-network sites by securely syndicating exclusive content of any type including Flash games and RSS, through widgets within an editorially [...] more...

IonMX Integrates With One To One Division

Written on: August 1st 2007
Author: Editor

Yesterday, One to One Interactive announced that it has acquired a IonMX. One to One is a digital marketing holding company based out of Boston, Ma; and IonMX is a Rhode Island based email marketing solutions and services company. IonMX’s messaging platform and corresponding technologies are also part of the [...] more...

Park Place, Boardwalk, FeedBurner….Google Buys More Property

Written on: June 4th 2007
Author: Editor

Google finally announced their long rumored acquisition of FeedBurner. FeedBurner is a small company of about 30 employees and although the exact financial details have not been released, Google will pay around $100 million for the platform that allows content creators to monetize their feeds with ads. FeedBurner also offers detailed [...] more...

Blogvertising 3.0: Exploring the Evolution of and Year Ahead for Monetizing the Blogosphere

Written on: March 5th 2007
Author: Brent Hill

With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006 to [...] more...

Pheedo Powers New Ad Platform

Written on: February 19th 2007
Author: Editor

With the launch of its FeedPowered Ad platform, Pheedo is now allowing its marketing clientele to send text and video content via RSS to customers. Now, Pheedo’s advertisers can engage large amounts of customers with content, and levels of engagement can also be tracked with the new platform. FeedPowered Ads will [...] more...

Edelman, NewsGator Create Conversational Advertising

Written on: December 18th 2006
Author: Editor

RSS company NewsGator Technologies and independent PR firm Edelman have created a new form of advertising based around topic-driven conversational communities, RSS, blogging, commenting and rating systems. NewsGator and Edelman believe that “Hosted Conversations” will give brands better recognition as users engage in conversation around them. An expert on a particular [...] more...

An RSS Refresher: FeedBurner’s Brent Hill Fires Off on the State of Feed Management

Written on: December 13th 2006
Author: Kiran Aditham

It’s hard to believe six months have already passed since ADOTAS dove into RSS, as we surveyed execs from the medium’s top companies while getting an insider’s view on its current use and future potential. But since online marketing trends and technologies seem to emerge (and vanish) with the patience and [...] more...

FeedBurner Signs IT-Friendly Network

Written on: December 12th 2006
Author: Editor

RSS feed management company FeedBurner has announced that it’s now handling all the RSS feeds for the Open Source Technology Group (OSTG), bringing FeedBurner-enhanced feeds to IT professionals and developers. The OSTG, which publishes sites like tech news site Slashdot, Open Source resource site SourceForge, and retail site ThinkGeek, reaches millions [...] more...

Dow Jones Chooses FeedBurner for RSS

Written on: December 5th 2006
Author: Editor

Dow Jones Online, publisher of The Wall Street Journal Online, Marketwatch.com and Barron’s Online, has begun using the RSS management services of FeedBurner to manage and monetize its content and podcast RSS feeds. With the deal, Dow Jones hopes to open up more advertising opportunities and giving customers friendly, FeedBurner-laced [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...