rss
Facebook Feed Gets Brand-Focused With WallRSS
ADOTAS – GigaOm, TechCrunch and even Google are busy blasting the resurfaced meme that RSS is dead, killed by Facebook and Twitter. I certainly can’t understand how Facebook could have slain RSS when digital agency Attention just launched a Facebook RSS feed purely for brand updates. WallRSS, which Attention built in [...] more...
Pheedo’s CEO On Slaying RSS’s Rising Power
ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...
Adify Shares Widgets With Widget Share
ADOTAS – Adify, a technology firm focused on vertical ad networks, today announced the Adify Widget Share. The content syndication platform allows media creators to improve the brand quality of in-network sites by securely syndicating exclusive content of any type including Flash games and RSS, through widgets within an editorially [...] more...
IonMX Integrates With One To One Division
Yesterday, One to One Interactive announced that it has acquired a IonMX. One to One is a digital marketing holding company based out of Boston, Ma; and IonMX is a Rhode Island based email marketing solutions and services company. IonMX’s messaging platform and corresponding technologies are also part of the [...] more...
Park Place, Boardwalk, FeedBurner….Google Buys More Property
Google finally announced their long rumored acquisition of FeedBurner. FeedBurner is a small company of about 30 employees and although the exact financial details have not been released, Google will pay around $100 million for the platform that allows content creators to monetize their feeds with ads. FeedBurner also offers detailed [...] more...
Pheedo Powers New Ad Platform
With the launch of its FeedPowered Ad platform, Pheedo is now allowing its marketing clientele to send text and video content via RSS to customers. Now, Pheedo’s advertisers can engage large amounts of customers with content, and levels of engagement can also be tracked with the new platform. FeedPowered Ads will [...] more...
Edelman, NewsGator Create Conversational Advertising
RSS company NewsGator Technologies and independent PR firm Edelman have created a new form of advertising based around topic-driven conversational communities, RSS, blogging, commenting and rating systems. NewsGator and Edelman believe that “Hosted Conversations” will give brands better recognition as users engage in conversation around them. An expert on a particular [...] more...
An RSS Refresher: FeedBurner’s Brent Hill Fires Off on the State of Feed Management
It’s hard to believe six months have already passed since ADOTAS dove into RSS, as we surveyed execs from the medium’s top companies while getting an insider’s view on its current use and future potential. But since online marketing trends and technologies seem to emerge (and vanish) with the patience and [...] more...
FeedBurner Signs IT-Friendly Network
RSS feed management company FeedBurner has announced that it’s now handling all the RSS feeds for the Open Source Technology Group (OSTG), bringing FeedBurner-enhanced feeds to IT professionals and developers. The OSTG, which publishes sites like tech news site Slashdot, Open Source resource site SourceForge, and retail site ThinkGeek, reaches millions [...] more...
Ask.com Unveils Mobile Search Tools
No longer content playing underdog to the big 3 search providers, Ask.com today introduced a search engine for mobile phones, which the company says will offer a streamlined design that gives mobile users faster access to information. While the move outside of the search box and into the wireless space prompted [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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