rss
Pheedo’s CEO On Slaying RSS’s Rising Power
ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...
Adify Shares Widgets With Widget Share
ADOTAS – Adify, a technology firm focused on vertical ad networks, today announced the Adify Widget Share. The content syndication platform allows media creators to improve the brand quality of in-network sites by securely syndicating exclusive content of any type including Flash games and RSS, through widgets within an editorially [...] more...
IonMX Integrates With One To One Division
Yesterday, One to One Interactive announced that it has acquired a IonMX. One to One is a digital marketing holding company based out of Boston, Ma; and IonMX is a Rhode Island based email marketing solutions and services company. IonMX’s messaging platform and corresponding technologies are also part of the [...] more...
Park Place, Boardwalk, FeedBurner….Google Buys More Property
Google finally announced their long rumored acquisition of FeedBurner. FeedBurner is a small company of about 30 employees and although the exact financial details have not been released, Google will pay around $100 million for the platform that allows content creators to monetize their feeds with ads. FeedBurner also offers detailed [...] more...
Pheedo Powers New Ad Platform
With the launch of its FeedPowered Ad platform, Pheedo is now allowing its marketing clientele to send text and video content via RSS to customers. Now, Pheedo’s advertisers can engage large amounts of customers with content, and levels of engagement can also be tracked with the new platform. FeedPowered Ads will [...] more...
Edelman, NewsGator Create Conversational Advertising
RSS company NewsGator Technologies and independent PR firm Edelman have created a new form of advertising based around topic-driven conversational communities, RSS, blogging, commenting and rating systems. NewsGator and Edelman believe that “Hosted Conversations” will give brands better recognition as users engage in conversation around them. An expert on a particular [...] more...
An RSS Refresher: FeedBurner’s Brent Hill Fires Off on the State of Feed Management
It’s hard to believe six months have already passed since ADOTAS dove into RSS, as we surveyed execs from the medium’s top companies while getting an insider’s view on its current use and future potential. But since online marketing trends and technologies seem to emerge (and vanish) with the patience and [...] more...
FeedBurner Signs IT-Friendly Network
RSS feed management company FeedBurner has announced that it’s now handling all the RSS feeds for the Open Source Technology Group (OSTG), bringing FeedBurner-enhanced feeds to IT professionals and developers. The OSTG, which publishes sites like tech news site Slashdot, Open Source resource site SourceForge, and retail site ThinkGeek, reaches millions [...] more...
Ask.com Unveils Mobile Search Tools
No longer content playing underdog to the big 3 search providers, Ask.com today introduced a search engine for mobile phones, which the company says will offer a streamlined design that gives mobile users faster access to information. While the move outside of the search box and into the wireless space prompted [...] more...
Pheedo, SimpleFeed Announce RSS Marketing Partnership
Today at the OMMA conference in New York, RSS marketing companies Pheedo and SimpleFeed announced a strategic partnership that will let the two companies combine their products, expertise and services. Customers from the two companies will get access to Pheedo’s RSS marketing and feed growth services, which can help those [...] more...
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Latest News
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- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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