rovi



Attention Advertisers: Connected TVs Are Ready for Prime Time

Written on
December 5th 2012
Author
Jeff Siegel

For more than a century, the humble telephone was a cool yet simple device enabling one person to communicate with another. Then something happened. The phone got smart and became an indispensable tool of modern life, serving an infinite number of purposes. Now it’s television’s turn to get smart. By connecting ... more...

New Rovi Ad Network Feature Increases Engagement on Connected TV Devices

Written on
October 12th 2012
Author
AdotasWire

SANTA CLARA (October 11, 2012) — Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced the availability of a new Rovi Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling ... more...

Thinking Outside the Idiot Box: Rovi Offers Advanced Connected TV Ad Analytics

Written on
June 7th 2012
Author
April Line

ADOTAS – With the shift away from network TV programming and toward services like HuLu, Netflix, and shows streaming from the web via mitigators like Boxee and XBox, Wii and Roku, accounting for lower subscription cost and fewer commercials, people these days are canceling their cable in droves. So, of ... more...

New Hires: A Look at Late December

Written on
December 27th 2011
Author
Brian LaRue

ADOTAS – Not everyone is slowing down for the end of the year, evidently. Some companies have been hiring and promoting up a storm. Here’s a look at some of the big-name hires in the industry over the last couple weeks. • Mark S. Dailey has been named to the board of ... more...

Sony Signs Up Rovi to Deliver Ads Through TV Program Guides

Written on
May 9th 2011
Author
Gavin Dunaway

ADOTAS – A running joke about American anti-intellectualism is that the most circulated magazine in the U.S. is TV Guide. That actually hasn’t been true since the 1960s, and circulation for TV Guide has fallen from around 20 million in the 1970s to about 2 million today, according to the ... more...