roo
Contextual Video Ads Becoming The New Black?
Tribal Fusion, a division of Exponential, agreed to a partnership with Roo to develop a contextual application that will serve video and ads through interactive Web page text. The online broadcast company has said it has accumulated more than 18,000 clips of copyrighted content from film studios, record labels and news [...] more...
ROO Plans Asset Acquisition of Wurld Media
ROO Group today announced the planned asset acquisition of Wurld Media, which is aimed to enrich ROO’s video offerings with social networking, peer-to-peer distribution, digital ecommerce and comprehensive digital rights management expansion. The letter of intent signed by ROO states that the online video outfit will offer $10 million for Wurld [...] more...
Times Online/ROO Launch Online TV, Video Service
ROO Group Inc. a global provider of online video broadcasting solutions, along with Times Online has announced the launch of a new online TV and video service. The six figure deal will at launch be sponsored exclusively by Cisco Systems; Cisco branding will be seen throughout the Times Online TV pages [...] more...
ROO Teams With Citadel Broadcasting
ROO, the operator of an online broadcast network and provider of online video solutions, yesterday inked a partnership with Citadel Broadcasting Corporation, a traditional radio broadcasting network comprising 222 stations and their affiliated websites. ROO will help Citadel integrate broadband video content and advertising into its sites. “ROO’s video offerings, including [...] more...
ROO Online Video Ad Upfront Made Available
Online video broadcasting network ROO says that their first upfront video advertising opportunities are now available. The upfront allows advertisers to purchase streaming ads across ROO’s affiliate sites, which include sites by Verizon, Excite, 36 local television stations, and other more demographically-specific sites like Music.com and MyMedCenter. Their online videos [...] more...
ROO Launches G6 Enterprise Video System
According to the latest press release from ROO, one of the world’s largest online broadcasters and providers for turnkey broadband TV solutions to creators, the company is making online video easier for content creators and publishers. The company launched G6 Enterprise, which is its next-generation video content management system. The [...] more...
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Latest News
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- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
- Muddy Waters for The FCC’s New Plan March 17th 2010 ADOTAS -Tuesday the FCC relased a plan with over 200 [...] more »
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- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
Features
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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