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Contextual Video Ads Becoming The New Black?

Written on: June 29th 2007
Author: Editor

Tribal Fusion, a division of Exponential, agreed to a partnership with Roo to develop a contextual application that will serve video and ads through interactive Web page text. The online broadcast company has said it has accumulated more than 18,000 clips of copyrighted content from film studios, record labels and news [...] more...

ROO Plans Asset Acquisition of Wurld Media

Written on: February 27th 2007
Author: Editor

ROO Group today announced the planned asset acquisition of Wurld Media, which is aimed to enrich ROO’s video offerings with social networking, peer-to-peer distribution, digital ecommerce and comprehensive digital rights management expansion. The letter of intent signed by ROO states that the online video outfit will offer $10 million for Wurld [...] more...

Times Online/ROO Launch Online TV, Video Service

Written on: June 8th 2006
Author: Editor

ROO Group Inc. a global provider of online video broadcasting solutions, along with Times Online has announced the launch of a new online TV and video service. The six figure deal will at launch be sponsored exclusively by Cisco Systems; Cisco branding will be seen throughout the Times Online TV pages [...] more...

ROO Teams With Citadel Broadcasting

Written on: May 24th 2006
Author: Editor

ROO, the operator of an online broadcast network and provider of online video solutions, yesterday inked a partnership with Citadel Broadcasting Corporation, a traditional radio broadcasting network comprising 222 stations and their affiliated websites. ROO will help Citadel integrate broadband video content and advertising into its sites. “ROO’s video offerings, including [...] more...

ROO Online Video Ad Upfront Made Available

Written on: May 1st 2006
Author: Editor

Online video broadcasting network ROO says that their first upfront video advertising opportunities are now available. The upfront allows advertisers to purchase streaming ads across ROO’s affiliate sites, which include sites by Verizon, Excite, 36 local television stations, and other more demographically-specific sites like Music.com and MyMedCenter. Their online videos [...] more...

ROO Launches G6 Enterprise Video System

Written on: February 10th 2006
Author: Editor

According to the latest press release from ROO, one of the world’s largest online broadcasters and providers for turnkey broadband TV solutions to creators, the company is making online video easier for content creators and publishers. The company launched G6 Enterprise, which is its next-generation video content management system. The [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...