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Video Content Marketing and the Rise of OTT Distribution

Written on
April 3rd 2014
Author
Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

Olympics, I Love You, But Your Online Experience Was Bringing Me Down

Written on
February 26th 2014
Author
Basho Mosko

ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports I ... more...

Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

It’s the 1940s All Over Again in the Digital Video Ad Market

Written on
October 21st 2013
Author
Avi Brown

ADOTAS — On July 1, 1941, Americans tuning into a baseball game between the Brooklyn Dodgers and Philadelphia Phillies on their grainy black-and-white television sets saw something for the very first time: a commercial. The 10-second ad for Bulova watches, aired by NBC affiliate WNBT, was the world’s first TV commercial. Today’s ... more...

AFAIK: Covario, eXelate, Medialets, Fiksu, Net2TV, BlueHornet Networks

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – As the week’s end slows our mail delivery to a trickle, let’s catch up on our Inbox activity: Covario has added Nick Brien (pictured), the former chairman and chief executive of McCann Worldgroup, to its board of directors. Brien has built a track record over three decades leading some ... more...

VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens

Written on
April 10th 2013
Author
AdotasWire

LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with ... more...

Holiday Shopping Trends Among Facebook Friends

Written on
December 19th 2012
Author
Molly Glover Gallatin

‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through ... more...