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How Online Search Drives Brick and Mortar Sales: RevTrax on New Study
ADOTAS – Last week, RevTrax released the results of a study, conducted in conjunction with Yahoo, that analyzed the influence of online paid search on not just online sales, but also (and in particular) in-store sales. ”For a long time, [studies] have been measuring online-to-online,” RevTrax COO Seth Sarelson pointed out [...] more...
Social Media ROI: Stop Worrying, Start Interacting
ADOTAS – It’s no secret that privacy is one of the most critical issues facing social media. It’s also well-known that social media juggernaut Facebook — after coming under pressure for lax privacy policies — responded by making it easier to keep personal information from being shared. Of course, the [...] more...
Staying a Step Ahead Is Crucial to Digital Success
ADOTAS – Just a few years ago, client requests were rather generic, mostly buzzword inquiries of the general variety, such as, “What’s up with mobile?” or “I want to build a social presence.” Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract real, [...] more...
Golden Ticket to Social Media ROI? Identifying User Intent
ADOTAS – The social media industry is at a crossroads. On the one hand we’ve got staggering growth and incredible valuations for some of the platforms making the headlines, driven by ever larger advertising and marketing spend. But on the flip side, despite all the buzz, the commercial payoff for [...] more...
The Conundrum: Just What Is Social Media?
ADOTAS – “What is social media?” Seems like a pretty straight forward question. Yet every time I ask someone this question, I get more of a stutter of sounds than a meaningful answer. And what’s surprising, is that these are the responses I get from the social media “experts.” Since [...] more...
Attribution: What to Expect When You’re Expecting ROI
ADOTAS – When my wife was first pregnant, she bought the book, “What to Expect When You’re Expecting.” We were new to this journey, and wanted to know exactly what this answered for over 15 million people: what to expect. And as online advertisers, agencies and publishers leap into this year [...] more...
Facebook Fix: CMOs Lukewarm on ROI
ADOTAS – ROI? What ROI? Chief Marketing Officers still aren’t sold on Facebook as a effective marketing tool according to a survey by Bazaarvoice and The CMO Club. Of the 175 executives queried, only 15.4% saw significant ROI from Facebook compared to other social media sites while 20.6% said the ROI was average. [...] more...
Crank Up the Social Media ROI
ADOTAS – Today through social media it is possible for businesses to connect with hundreds of millions of customers and prospects around the world. Many businesses have already launched Facebook sites and Twitter accounts, and are actively engaging with their fans and followers. However, the majority of online marketers have [...] more...
Social Media Monitoring: Tool or Service?
ADOTAS – There are lots of social media monitoring solutions — some like Brandwatch are self-service tools and others like Synthesio are services. A self-service tool company has an automated process of checking data that enters the system, and a social media monitoring service company has humans manually checking the [...] more...
Building Blocks of Analytics
ADOTAS – Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential component [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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