ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately measure [...] more...
ADOTAS — Ampush, the ad technology company and Facebook sPMD, just developed an infographic comparing TV Super Bowl Ads vs. Facebook and Twitter. The infographic explores ROI and where advertisers’ money would be best spent based on viewership, engagement, return, etc. Subscribe to the free Adotas.com Newsletter addthis_url [...] more...
MENLO PARK, Calif., January 14, 2014 (ADOTAS) — B2B predictive lead targeting pioneer Leadspace, Inc. today launched its new targeting feature that helps B2B marketers and sales teams more accurately target companies that are most likely to purchase. The new capability is included as part of the latest version of [...] more...
ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you [...] more...
SILICON SLOPES, Utah, November 14, 2013 (ADOTAS) – Data is the lifeblood of marketing, yet marketers are extremely frustrated with their business information. There is a growing disconnect between what marketers want and need from their data and what they are actually getting, according to a new report by Domo, [...] more...
ADOTAS — Recently, someone not in the advertising business asked me why brand campaigns were so much different from performance campaigns in terms of delivery. After having been in the industry for close to a decade, this seems intuitively obvious to me, but I admit it was hard to articulate. [...] more...
ADOTAS – Data-driven advertising solutions have the power to drive incremental sales, boost ROI, and promote brand loyalty. The ability to leverage big data from multiple sources – both on-site and off-site – delivers razor sharp targeting and boosts online conversions. Campaign implementation is typically straightforward and requires very little time [...] more...
ADOTAS – Online advertising is a different beast from its television and print counterparts. Display ads can be tracked and measured online, but to date, there isn’t a clear, universal metric to help marketers track effectiveness across all channels including desktop, tablet and mobile platforms. Today, online advertisers have the ability [...] more...
Okay, pretty much everyone I know these days navigates through his daily life with one eye glued to a mobile device and another to a screen of some sort. I kid you not. Take a look around the next time you’re on the subway or sitting in an airport lounge [...] more...
ADOTAS – Website testing and personalization company Monetate has shared another new infographic, this one about, appropriately enough, the costs of website testing. (If you’re wondering why this matters, check out this column we ran earlier this week, by Covario’s LuRae Lumpkin, about the hazards of ignoring landing page optimization, [...] more...
- Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France March 12th 2014 ROME, March 12, 2014 (ADOTAS) – Paid search advertising is [...] more »
- Brainshark Launches Brainshark for Salesforce Work.com on Salesforce1 AppExchange March 12th 2014 WALTHAM, Mass., March 12, 2014 (ADOTAS) — Brainshark, Inc., the [...] more »
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
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- Courtesy to The Bellingham Business Journal | For Copywriters Only: [...] Fiverr® Updates iPhone App: Puts Fіnіѕhеԁ 3 Million Gigs® іn thе Palm οf Yουr
- Chris: I don't think BBTV drives success for online video creators by leveraging its proprietary technology
- Weekly RTB and Programmatic Marketing News from RTB Forums | My Blog / Website: [...] http://www.adotas.com/2014/03/sonobi-to-sponsor-premium-programmatic-event-in-nyc-next-week/ [...]
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum - Responsivemts | Responsivemts: [...] Headlines Amazon Working on Music-Streaming ServiceThe Woman Who Scavenged SXSW For An iPadBroadbandTV