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What You Need To Know About Digital Ad Fraud and How To Stop It

Written on
December 9th 2014
Author
Dean Harris

It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

TransUnion and Rocket Fuel Partner to Enable AI-Powered Online/Offline Marketing Initiatives

Written on
April 22nd 2014
Author
Press Release

CHICAGO, April 22, 2014 (ADOTAS) – TransUnion and Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced a partnership to boost return on investment (ROI) for financial institutions’ advertising initiatives. This partnership will enable financial services companies to improve advertising success and better ... more...

5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Panicked About Marketing ROI? 3 Ways Your Org Needs to Change

Written on
February 4th 2014
Author
Heather Deason Zynczak

ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately measure ... more...

The Super Bowl Ad: TV vs. Social ROI

Written on
January 29th 2014
Author
Adotas

ADOTAS — Ampush, the ad technology company and Facebook sPMD, just developed an infographic comparing TV Super Bowl Ads vs. Facebook and Twitter. The infographic explores ROI and where advertisers’ money would be best spent based on viewership, engagement, return, etc. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Leadspace Update Provides New Predictive Company Targeting

Written on
January 14th 2014
Author
Press Release

MENLO PARK, Calif., January 14, 2014 (ADOTAS) — B2B predictive lead targeting pioneer Leadspace, Inc. today launched its new targeting feature that helps B2B marketers and sales teams more accurately target companies that are most likely to purchase. The new capability is included as part of the latest version of ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Study Shows Huge Disconnect Between What Marketers Need From Their Data And What They Are Getting

Written on
November 14th 2013
Author
Press Release

SILICON SLOPES, Utah, November 14, 2013 (ADOTAS) – Data is the lifeblood of marketing, yet marketers are extremely frustrated with their business information. There is a growing disconnect between what marketers want and need from their data and what they are actually getting, according to a new report by Domo, ... more...

Brand Vs. Direct Response: It’s All In How You Set The Table

Written on
September 5th 2013
Author
Eric Bosco

ADOTAS — Recently, someone not in the advertising business asked me why brand campaigns were so much different from performance campaigns in terms of delivery. After having been in the industry for close to a decade, this seems intuitively obvious to me, but I admit it was hard to articulate. ... more...