roi
Even low-rated tactics can achieve high ROI
ADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics. And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive [...] more...
Click Forensics feature improves performance
ADOTAS — Click Forensics has released an on-demand service that allows advertisers, ad networks and publishers to pinpoint online traffic sources that are more likely to convert. The company scores, audits and improves traffic quality for the online advertising community. Building on its click fraud detection solution, the Click Forensics platform [...] more...
Jodange secures $1.2 million in funding
ADOTAS — Everyone loves analytic services nowadays as ROI becomes the most used phrase online. Jodange said it has raised $1.2 Million in early stage funding that, according to the company, will allow it to extend its reach in the media, legal, energy and technology sectors. Led by Big Red Ventures, [...] more...
Search Marketing Is Better Than a Bailout
ADOTAS EXCLUSIVE — There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google’s Web [...] more...
Zuberance Scores $4M Series A
ADOTAS – Zuberance has just reeled in a $4 million round of funding – its first. Emergence Capital Partners provided the funds; as part of the deal Gordon Ritter, a general partner at the firm, will join Zuberance’s board of directors. The money will be used to expand Zuberance’s team and [...] more...
Click Fraud To Shape Ad Decisions in 2009
ADOTAS EXCLUSIVE — We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant, there is an underground revolution among marketers that will permanently change [...] more...
Study: Advertisers Baffled by Local Online Ad Practices
ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that [...] more...
Turn’s New Targeting Pricing Model Can Lift Click-Throughs By 28%
ADOTAS – Interactive advertising market Turn has released what it’s calling online advertising industry’s first dynamic pricing solution for behavioral targeting. What’s so different: Turn claims it’s overturning the industry standard of behavioral targeting solutions offered as a premium above fixed CPMs for standard inventory on the promise of performance, with [...] more...
Advertising’s Common Denominator: the CPM
ADOTAS — The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course. Search engines and search marketing affiliates get it [...] more...
Local Shops Have Leg Up on Social Sites
ADOTAS — The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms. Those who are just now getting on board may be “showing up late to the party,” while the current advertisers are experiencing disappointing click-through rates. Despite the [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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