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5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Panicked About Marketing ROI? 3 Ways Your Org Needs to Change

Written on
February 4th 2014
Author
Heather Deason Zynczak

ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately measure ... more...

The Super Bowl Ad: TV vs. Social ROI

Written on
January 29th 2014
Author
Adotas

ADOTAS — Ampush, the ad technology company and Facebook sPMD, just developed an infographic comparing TV Super Bowl Ads vs. Facebook and Twitter. The infographic explores ROI and where advertisers’ money would be best spent based on viewership, engagement, return, etc. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Leadspace Update Provides New Predictive Company Targeting

Written on
January 14th 2014
Author
AdotasWire

MENLO PARK, Calif., January 14, 2014 (ADOTAS) — B2B predictive lead targeting pioneer Leadspace, Inc. today launched its new targeting feature that helps B2B marketers and sales teams more accurately target companies that are most likely to purchase. The new capability is included as part of the latest version of ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Study Shows Huge Disconnect Between What Marketers Need From Their Data And What They Are Getting

Written on
November 14th 2013
Author
AdotasWire

SILICON SLOPES, Utah, November 14, 2013 (ADOTAS) – Data is the lifeblood of marketing, yet marketers are extremely frustrated with their business information. There is a growing disconnect between what marketers want and need from their data and what they are actually getting, according to a new report by Domo, ... more...

Brand Vs. Direct Response: It’s All In How You Set The Table

Written on
September 5th 2013
Author
Eric Bosco

ADOTAS — Recently, someone not in the advertising business asked me why brand campaigns were so much different from performance campaigns in terms of delivery. After having been in the industry for close to a decade, this seems intuitively obvious to me, but I admit it was hard to articulate. ... more...

Retargeting: Getting The Prep Work Right

Written on
July 16th 2013
Author
Michael Swope

ADOTAS – Data-driven advertising solutions have the power to drive incremental sales, boost ROI, and promote brand loyalty. The ability to leverage big data from multiple sources – both on-site and off-site – delivers razor sharp targeting and boosts online conversions. Campaign implementation is typically straightforward and requires very little time ... more...

OptiMine Survey: Nearly Two-Thirds Of Advertisers Say It’s Difficult To Measure ROI Of Display Ads

Written on
June 25th 2013
Author
Richard L. Tso

ADOTAS – Online advertising is a different beast from its television and print counterparts. Display ads can be tracked and measured online, but to date, there isn’t a clear, universal metric to help marketers track effectiveness across all channels including desktop, tablet and mobile platforms. Today, online advertisers have the ability ... more...

Is That a Billboard In Your Pocket? The ROI Conundrum of Mobile Advertising

Written on
October 9th 2012
Author
Richard L. Tso

Okay, pretty much everyone I know these days navigates through his daily life with one eye glued to a mobile device and another to a screen of some sort. I kid you not. Take a look around the next time you’re on the subway or sitting in an airport lounge ... more...