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Media Two’s CEO: Display Ads Are the Future

Written on: May 15th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, podcasting, blogging, mobile marketing, and more. The company claims that its exclusive focus on interactive and the fact that it executes media “after the buy” and design “after the build” [...] more...

YouTube Unveils Buzz Targeting

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Wouldn’t it be dandy if you could look into a crystal ball and figure out which YouTube videos were going to “go viral” so you could slap your ad in their and get, like, the best ROI ever? Well, YouTube claims it’s cracked the code – no fortune [...] more...

Pheedo’s CEO On Slaying RSS’s Rising Power

Written on: May 12th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

Bango Creates Mobile Tool To Up ROI

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...

PopularMedia Helps Advertisers Leverage Chatty Cathies

Written on: May 6th 2008
Author: Kathleen

ADOTAS – Pssst, have you heard? Launching word-of-mouth marketing campaigns has become de rigueur for interactive advertisers. PopularMedia, a social media marketing solutions provider, has announced the launch of a new suite of products to help advertisers maximize the impact (read: boost the revenue) of word-of-mouth channels through social networks. “Marketers [...] more...

MediaWhiz on Hiring Rampage

Written on: May 2nd 2008
Author: Kathleen

ADOTAS – MediaWhiz, a results-driven interactive marketing company, has announced a series of senior appointments in their New York, Atlanta and Ft. Lauderdale offices. Randy Bourgeois joins the company’s Atlanta office as general manager of LeadVIP, MediaWhiz’s premium lead marketplace. Bourgeois brings to the table a decade of experience in the [...] more...

24/7, Mindset Media Want To Read Your Mind

Written on: April 28th 2008
Author: Kathleen

ADOTAS – 24/7 Real Media, Inc. and Mindset Media, LLC are eschewing the crystal ball and teaming up to scientifically deploy psychographic targeting to lure consumers, based on 20 different personality traits (such as assertiveness, self-esteem and spontaneity), to advertisers’ brands. Brand advertisers have long known that consumers’ states of mind [...] more...

Break Media Forms Council To Improve Online ROI

Written on: April 22nd 2008
Author: Kathleen

ADOTAS – Break Media, an entertainment community for men, is forming a council to analyze online video advertising’s effectiveness to understand and improve the measurements of ROI in that medium. Members of the Online Video Advertising ROI Council include Ogilvy One, National Geographic Channel, AT&T, eMarketer and Initiative Media. Break Media [...] more...

PMA’s Integrated Marketing Conference Wrap-Up

Written on: April 14th 2008
Author: Donna DeClemente

ADOTAS EXCLUSIVE — The Promotional Marketing Association (PMA) held its annual Integrated Marketing Conference in Chicago last week at the Downtown Marriott. My background is in promotional marketing so I’m a member of PMA and have attended many of their conferences over the years. The association is close to 100 [...] more...

MediaWhiz Snaps Up LeadROI’s Management System

Written on: April 9th 2008
Author: Kathleen

ADOTAS – Online marketing company MediaWhiz today announced that it has acquired LeadROI’s Lead Management System. The company says its new system will enhance MediaWhiz’s lead generation service offerings and help clients manage and optimize their lead-generation campaigns. “The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...