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Is That a Billboard In Your Pocket? The ROI Conundrum of Mobile Advertising

Written on
October 9th 2012
Author
Richard L. Tso

Okay, pretty much everyone I know these days navigates through his daily life with one eye glued to a mobile device and another to a screen of some sort. I kid you not. Take a look around the next time you’re on the subway or sitting in an airport lounge [...] more...

Infographic: “The Total Costs of Website Testing”

Written on
April 6th 2012
Author
Brian LaRue

ADOTAS – Website testing and personalization company Monetate has shared another new infographic, this one about, appropriately enough, the costs of website testing. (If you’re wondering why this matters, check out this column we ran earlier this week, by Covario’s LuRae Lumpkin, about the hazards of ignoring landing page optimization, [...] more...

Tips on Increasing Social Media ROI

Written on
April 5th 2012
Author
R. Paul Singh

ADOTAS – Whenever you ask a marketing executive about his or her company’s investment in social media, we hear this statement a lot: “Our social media investments just don’t quite work like online ad investments such as Google PPC, and hence it is very difficult to measure ROI in social [...] more...

Marketfish Releases New Insights for Email Campaigns

Written on
April 3rd 2012
Author
Brian LaRue

ADOTAS - Earlier today, lead generation platform provider for email marketing Marketfish released two new features of its platform — the capacity to automatically generate reports on the demographic patterns of a business’ customer base, and means of delivering information about the kinds of audiences who are opening emails and [...] more...

Five Tips for Managing a Successful Lead-Based Affiliate Program

Written on
March 16th 2012
Author
Matt Swan

ADOTAS – The performance marketing channel has always offered advertisers an opportunity to deliver large volumes of leads — the challenge remains in assessing the value and assigning an appropriate reward for those leads. Here are five tips for advertisers to ensure the successful management of lead-based affiliate programs. Have appropriate [...] more...

How Online Search Drives Brick and Mortar Sales: RevTrax on New Study

Written on
December 14th 2011
Author
Brian LaRue

ADOTAS – Last week, RevTrax released the results of a study, conducted in conjunction with Yahoo, that analyzed the influence of online paid search on not just online sales, but also (and in particular) in-store sales. ”For a long time, [studies] have been measuring online-to-online,” RevTrax COO Seth Sarelson pointed out [...] more...

Social Media ROI: Stop Worrying, Start Interacting

Written on
December 5th 2011
Author
Leslie Hale

ADOTAS – It’s no secret that privacy is one of the most critical issues facing social media. It’s also well-known that social media juggernaut Facebook — after coming under pressure for lax privacy policies — responded by making it easier to keep personal information from being shared. Of course, the [...] more...

Staying a Step Ahead Is Crucial to Digital Success

Written on
June 2nd 2011
Author
Lori Goldberg

ADOTAS – Just a few years ago, client requests were rather generic, mostly buzzword inquiries of the general variety, such as, “What’s up with mobile?” or “I want to build a social presence.” Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract real, [...] more...

Golden Ticket to Social Media ROI? Identifying User Intent

Written on
May 6th 2011
Author
Mark Redgrave

ADOTAS – The social media industry is at a crossroads. On the one hand we’ve got staggering growth and incredible valuations for some of the platforms making the headlines, driven by ever larger advertising and marketing spend. But on the flip side, despite all the buzz, the commercial payoff for [...] more...

The Conundrum: Just What Is Social Media?

Written on
April 19th 2011
Author
Grant Powell

ADOTAS – “What is social media?” Seems like a pretty straight forward question. Yet every time I ask someone this question, I get more of a stutter of sounds than a meaningful answer. And what’s surprising, is that these are the responses I get from the social media “experts.” Since [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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