rocketfuel



Rocket Fuel to Acquire [x+1]

Written on
August 5th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, California — August 5, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which ... more...

Survey: Is the Ad Industry Ready for Tech-Centric Media Planning and Buying?

Written on
April 10th 2013
Author
Adotas

ADOTAS – In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner’s role will change to take on more of a strategic/advisory capacity; however there is some concern over ... more...

Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Welcome Aboard: Industry Hirings

Written on
March 29th 2010
Author
Gavin Dunaway

ADOTAS – Ed Rowland has joined Bolin Marketing as vice president of growth catalyst and general manager of the agency’s international division. With 25 years of management experience under his belt, Rowland has held leadership positions at Pfizer, Kraft, PepsiCo, Mars and McDonald’s DoubleVerify thinks Chris Little is so special that ... more...

Got Funds? Rocket Fuel & Kenshoo

Written on
December 11th 2009
Author
Gavin Dunaway

ADOTAS – Ho ho ho! Looks like Santa (or venture capitalists dressed in Santa costumes) came a little early for a few online advertising companies that have been extra good. Rocket Fuel picked up a cool $3 million in venture funding led by existing investor Mohr Davidow Ventures. The growing company ... more...