rocket-fuel



Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

Rocket Fuel Publishes 11 Best Practices for Programmatic Advertising

Written on
April 23rd 2014
Author
Adotas

ADOTAS — Coming off one of the most successful IPOs in the past 10 years, ad tech company Rocket Fuel has just published its cheat sheet of dos and don’ts every marketer should know as they dive into the programmatic advertising world. Rocket Fuel’s new whitepaper, “11 Best Practices for Programmatic ... more...

TransUnion and Rocket Fuel Partner to Enable AI-Powered Online/Offline Marketing Initiatives

Written on
April 22nd 2014
Author
Press Release

CHICAGO, April 22, 2014 (ADOTAS) – TransUnion and Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced a partnership to boost return on investment (ROI) for financial institutions’ advertising initiatives. This partnership will enable financial services companies to improve advertising success and better ... more...

Rocket Fuel Celebrates Its Six-Year Anniversary and Unveils New Worldwide Headquarters

Written on
April 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., April 2, 2014 (ADOTAS) – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced a ribbon-cutting ceremony to celebrate its new headquarters in Redwood City, as well as the company’s six-year anniversary. Founded in 2008, Rocket Fuel is a technology ... more...

Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Rocket Fuel Announces New Mobile Ad Suite, Record Q4 Earnings

Written on
February 20th 2014
Author
Adotas

ADOTAS —  Today, Rocket Fuel launched its Mobile Advertising Suite, which has already delivered significant ROI for more than 200 leading advertisers worldwide and provides the type of real results that Rocket Fuel customers have come to expect from their online advertising. The press release can be found here. In addition, ... more...

IAB U.K. Leads Group on Mobile Programmatic Trading

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – Microsoft, Google and Flurry are among the companies represented in the Internet Advertising Bureau (IAB)  U.K.’s working group to address programmatic trading through mobile devices, which officially launches Feb. 18, according to The Drum (Glasgow, Scotland). The group seeks to promote awareness about the benefits of programmatic trading and provide ... more...

Rocket Fuel Exec Offers Reasons for Optimism About the Future of Mobile Advertising

Written on
February 4th 2014
Author
Richard L. Tso

ADOTAS – For marketers, mobile advertising holds quite a lot of promise. Just do a quick search for the terms “mobile advertising” and you will see a myriad of articles discussing how brands and agencies view mobile as the “billboard in your pocket” or the “next generation of consumer engagement.” ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...