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Right Media Ad Network Gets “Remix” Treatment

Written on: December 4th 2006
Author: Editor

The Right Media Ad Network has changed its name to the “Remix” Media Ad Network in an effort to give the business a fresh face to go along with new features like data-enabled targeting and campaign customizability. Remix Media will remain a division of Right Media, Inc. “With the expansion of [...] more...

Yahoo Emphasizes Ad Acquisitions over Q3 Profit Drop

Written on: October 18th 2006
Author: Editor

Yesterday, Yahoo reported a less-than-stellar third quarter with (only) $1.12 billion, which is below the projected $1.15 billion and 38% less than last quarter. Despite the profit drop, stocks were up 3% yesterday. Yahoo, which attributes the drop to slower sales with large advertisers, is emphasizing the continued development of [...] more...

Yahoo Acquires AdInterax, Invests in Right Media

Written on: October 17th 2006
Author: Editor

Today, Yahoo announced an agreement to buy rich media advertising company AdInterax, which will add rich media creative capability to Yahoo’s existing behavioral, geo and time-of-day targeting systems, and will eventually become available at no additional charge to Yahoo advertisers. Unlike standard image banners, rich media can contain interactive and multimedia [...] more...

Right Media Creates White-Label Media Exchange for Publishers

Written on: September 11th 2006
Author: Editor

Right Media, home of the Right Media Exchange, has launched a solution for online publishers that enables them to create their own white label media exchange to sell non-premium inventory. The Publisher Media Exchange (PMX) allows publishers to consolidate inventory on their own auction-based platform while advertisers and ad networks [...] more...

Right Media Releases Media Guard Beta

Written on: August 7th 2006
Author: Editor

Right Media, home to the Right Media Exchange service, today rolled out the beta of its Media Guard tool. The first in Right Media’s next generation of offerings, Media Guard aims to significantly reduce the growing threat from dangerous applications and software transferred through online ads. Additionally, the system utilizes [...] more...

Right Media Launches Open Media Exchange

Written on: June 19th 2006
Author: Editor

Right Media today announced the launch of the Right Media Exchange, the world’s first open media exchange for the interactive advertising industry. The new exchange offers an alternative to the closed ad network approach to buying and selling media, a system that discourages the transparency, competition, and community that are [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...