right-media
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
McGrory Joins Clearspring, Right Media’s Future Still Not Clear
ADOTAS – After announcing his departure from Yahoo! earlier this month, Ramsey McGrory, the former head of the Right Media Exchange and North American sales as well as one of the few remaining pre-acquisition vets, has stepped into the CEO’s chair at Clearspring. Headquartered in McLean, VA (where incidentally I went to high [...] more...
Yahoo!-AOL-Microsoft: Little Collaboration Necessary
ADOTAS – There’s lots of buzz in the industry about the Yahoo, Microsoft and AOL collaboration recently announced. By all accounts, this is an effort to catch up to and compete with the Google display advertising juggernaut. When I first heard the announcement, I was dubious. Like tying the [...] more...
Got Funds? Yext Rounds Up Another $10 Million
ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a [...] more...
Top Five Media Startup Mistakes
ADOTAS – My first title for this post was “top 5 ad-network mistakes”… then I realized that ad network was a “bad” term…. So intead I’m going to refer to a “media startup.” I’ll put networks, DSPs, trade-desks, dynamic creative providers… any company that buys and sells media (<cough>looks like [...] more...
Right Media Boosts Transparency With Audience Sharing
ADOTAS – With the dual goals of making audience-buying more efficient and increasing the relevance of ads for users, Yahoo Right Media unveiled its Audience Sharing feature at the Right Media Forum yesterday, with a particular focus on segment transparency to benefit both buyers and sellers. Ad exchange audience sellers, who [...] more...
McGrory’s and Right Media’s Evolution: Part II
ADOTAS – The most straightforward analogy is NASDAQ versus Goldman Sachs. The former is simply the platform where the buying and selling takes place; the latter serves as a brokerage, an intermediary between buyer and seller. No, an ad exchange is not the same as an ad network — while a [...] more...
McGrory’s and Right Media’s Evolution: Part I
ADOTAS – “It wasn’t like I sat down and said, ‘I’m going to go into advertising!” admits Ramsey McGrory, head of Yahoo Right Media Exchange and North American Marketplaces. “I feel like I lucked into advertising. It has quirky people, technology, psychology, creative people, technical people… It’s a nutty space, [...] more...
Wise Taking the Helm at MediaBank
ADOTAS – And just the other week with the announcement he was leaving Yahoo Right Media, I lamented that I may never see Bill Wise again, that he was lost and gone to the interactive advertising industry forever. Alas, you can’t keep a good executive down — Wise has found a [...] more...
Wise Departing Yahoo! Right Media
ADOTAS – Aw man, I was looking forward to Time Digital President Kirk McDonald and Bill Wise entering round three in their ongoing bout concerning the future of ad networks at a future Digiday event. If it does occur, Wise will no longer hold the title of vice president of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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