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Yahoo Puts Finger in the Dam With WPP

Written on
May 16th 2008
Author
Kathleen

ADOTAS – Beleaguered Yahoo Inc. has just penned a multi-year deal with advertising big gun WPP Group, enabling the company to buy ads on Yahoo’s interactive advertising exchange and place them on Yahoo and its partner sites. While observers say the deal had been in the works for months, it’s just [...] more...

Yang Cleans Up Yahoo

Written on
July 18th 2007
Author
Editor

The 2007 Q2 for Yahoo has been released with disappointing results. There has been blame put on the previous mistakes which subsequently, did not bring in as much revenue from display ads and affiliates. Jerry Yang promises to turn this around. Coming in with $599 million, Yahoo’s marketing services revenues from [...] more...

Yahoo Allowed To Claim Their Prize

Written on
July 13th 2007
Author
Editor

Yahoo has announced the clearance of its acquisition of Right Media for $650 million. This leaves the Google/DoubleClick deal for last to be cleared in the dealings made this past spring. This clearance adds Yahoo to the approved club with Microsoft and WPP. These companies have passed through the Hart-Scott-Rodino antitrust [...] more...

vComm Continues Contextual Revolution

Written on
July 3rd 2007
Author
Editor

Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory. Advertisers can purchase contextually relevant video ad inventory through AdSense, and publishers can monetize text and video based content. While several other companies [...] more...

FTC Keeps Acquisitions In Check

Written on
June 19th 2007
Author
Editor

The Federal Trade Commission (FTC) is working overtime these days with the investigation of Google’s acquisition of DoubleClick and now, the additional investigation of two other major deals. Microsoft’s $6 billion acquisition of aQuantive and Yahoo!’s $680 million spending on the other 80% of Right Media it did not own are [...] more...

Top Cowboy at Yahoo! Gets Bucked Off The High Horse

Written on
June 18th 2007
Author
Jason Jaramillo

Yahoo! announced today that Terry Semel’s position as the CEO of the Internet titan will now be in the hands of Jerry Yang. Yang was an original founder of the company and currently serves as a Board Member. Susan Decker, the current EVP and Head of the Advertiser and Publisher Group, [...] more...

Microsoft Wagers $1 Billion in 24/7 Real Media Biding War

Written on
May 8th 2007
Author
Editor

According to a report in the NY Post, Microsoft has considered offering $1 billion to acquire 24/7 Real Media. The bid could put Microsoft over the top in a field that includes WPP Group. The pressure on Microsoft to buy an internet ad firm has increased since Google captured DoubleClick for $3.1 [...] more...

Yahoo! Spends $680M To Acquire Right Media

Written on
May 8th 2007
Author
Editor

$680,000,000 in cash and stock gives Yahoo! power over the advertisng auction site Right Media. This deal provides Yahoo! with the remaining 80% of the ad company which has access to more than 20,000 buyers and sellers in the online advertising industry. Yahoo! is obviously seeking to fortify its already precarious position [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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