right-media
Reaction: Yahoo’s Contextual Ad Alliance with Google
The industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob [...] more...
AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex
Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...
AdBrite to Shut Down This Friday
Venerable ad exchange AdBrite sent an email yesterday to all of its publishers and advertisers stating that it would shutter its operations as of Friday, Feb. 1. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! The move came after a deal to sell the company reportedly fell through, according [...] more...
Sharethrough Announces New Funding Round to Further Scale Native Video Ads
SAN FRANCISCO (October 11, 2012) –Sharethrough, the native video advertising company, today announced that it has raised $5 million in a Series B round from existing investors North Bridge Venture Partners and Floodgate. The new funding will be used to expand the adoption of the Sharethrough Sponsored Video platform by [...] more...
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
McGrory Joins Clearspring, Right Media’s Future Still Not Clear
ADOTAS – After announcing his departure from Yahoo! earlier this month, Ramsey McGrory, the former head of the Right Media Exchange and North American sales as well as one of the few remaining pre-acquisition vets, has stepped into the CEO’s chair at Clearspring. Headquartered in McLean, VA (where incidentally I went to high [...] more...
Yahoo!-AOL-Microsoft: Little Collaboration Necessary
ADOTAS – There’s lots of buzz in the industry about the Yahoo, Microsoft and AOL collaboration recently announced. By all accounts, this is an effort to catch up to and compete with the Google display advertising juggernaut. When I first heard the announcement, I was dubious. Like tying the [...] more...
Got Funds? Yext Rounds Up Another $10 Million
ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a [...] more...
Top Five Media Startup Mistakes
ADOTAS – My first title for this post was “top 5 ad-network mistakes”… then I realized that ad network was a “bad” term…. So intead I’m going to refer to a “media startup.” I’ll put networks, DSPs, trade-desks, dynamic creative providers… any company that buys and sells media (<cough>looks like [...] more...
Right Media Boosts Transparency With Audience Sharing
ADOTAS – With the dual goals of making audience-buying more efficient and increasing the relevance of ads for users, Yahoo Right Media unveiled its Audience Sharing feature at the Right Media Forum yesterday, with a particular focus on segment transparency to benefit both buyers and sellers. Ad exchange audience sellers, who [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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