ricky-liversidge



Sizmek Unveils Video Verification

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced that its Video Verification tool is available for all video ad serving customers beginning mid-July. Initial results of the Sizmek Video verification beta program revealed that 28% of the 1.23 billion video impressions served ... more...

Sizmek’s Industry-First Single Tag for All Screens Fuels HLS Responsive Video Formats

Written on
May 14th 2014
Author
Press Release

NEW YORK, May 14, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced a single tag solution for video campaigns across all screens, allowing advertisers to benefit from HTTP Live Streaming (HLS). The only independent video solution of its kind, Sizmek is setting the industry bar for creating the sharpest quality video campaigns across ... more...

Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

Written on
April 16th 2014
Author
Press Release

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the ... more...

It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32 Percent

Written on
November 4th 2013
Author
Press Release

NEW YORK, November 6, 2013 (ADOTAS) – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2 percent over the last four years. Based on ... more...

DG MediaMind Acquires Republic Project

Written on
October 8th 2013
Author
Press Release

NEW YORK and LOS ANGELES, October 8, 2013 (ADOTAS) — Digital Generation, Inc (NASDAQ: DGIT), the world’s leading multi-screen advertising company, announced that it has agreed to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns. ... more...

Survey: Is the Ad Industry Ready for Tech-Centric Media Planning and Buying?

Written on
April 10th 2013
Author
Adotas

ADOTAS – In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner’s role will change to take on more of a strategic/advisory capacity; however there is some concern over ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...