rich_media
All Eyes on Eyeblaster: Ran Cohen Gabs on Gaming, Rich Media and Resurgence at His Stalwart Company
As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but a [...] more...
Viewpoint Acquires Texas Creative Agency
Internet marketing/technology firm Viewpoint Corporation today announced that it has acquired MAKOS Advertising, L.P., an Austin, Texas-based full-service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design, and have a roster of clients that include Dell, Rodeo Austin, Sweet Success, NASCAR, and others. MAKOS will work [...] more...
EyeWonder Upgrades Flash Platform
Rich media advertising firm EyeWonder, whose ad formats are accepted by many online publishers including Yahoo, AOL and MSN, has released version 8.1 of its AdWonder Flash Component development platform, bringing with it integration with the Adobe Flash development environment. “This is not merely an API set — like some other [...] more...
DoubleClick Tangos with European Rich Media Company
Online advertising company DoubleClick has purchased Tangozebra, a European rich media and digital marketing services provider, formerly owned by the Media Square marketing network. Tangozebra’s services cover everything from podcasting and in-game advertising to creative services and campaign research. “Tangozebra has an excellent reputation for rich media, innovation, and emerging technologies,” [...] more...
Different Verticals, Different Needs: Why Rich Media Won’t Benefit from a One-Size-Fits-All Mentality
Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we’ve collected across tens of thousands of rich media campaigns, it’s clear that what works well for one vertical doesn’t necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised to [...] more...
Masterfoods Asks, “What Does Your Inner M Look Like?”
M&Ms have no doubt left an indelible mark in public consciousness, and whether you’ve a sweet tooth or not, it is hard to resist a handful of those classic peanut and plains. So with the global awareness of the “melt-free” candy’s taste and look at their disposal, the folks at parent [...] more...
PointRoll Releases Flash API
Rich media company PointRoll has released a new Flash API to standardize and simplify the deployment and creation of rich media advertising. The PointRoll API will be distributed via the Macromedia Extension Package that can be installed through the Flash extension manager. Rich media ad designers using the PointRoll platform simply [...] more...
Agency.com Ices the “Cakes” with Food Network Spots
Judging by the glut of food-themed shows infiltrating the airwaves lately, it’s obvious I’m not the only one with an insatiable appetite for some on-air culinary competition. But while the Top Chefs and Hells Kitchens of the world are slicing n’ dicing their way into pop culture, let us not forget [...] more...
Consolidating Rich Media: Why the Industry’s M&A Plays Out like “Deal or No Deal!”
We’ve been reading excessively about the Google YouTube purchase, which once again focuses the ad and marketing industry’s attention toward mergers and acquisitions. Of course, rich media circles have also been somewhat abuzz around DoubleClick’s recent acquisition of KlipMart and Yahoo’s acquisition of AdInterax. It seems this new cycle of [...] more...
EyeWonder Flashes Video
Rich media advertising company EyeWonder has released the AdWonder Flash Component, a Flash-based ad module specifically designed to let agencies create and test EyeWonder rich media and video advertisements in a single environment, reducing the amount of time normally required to deploy a new rich media ad. “Our new AdWonder Component [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
