rich-routman



Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ... more...

Today’s Burning Question: YouTube’s Ramped-Up Ad Strategy

Written on
May 5th 2014
Author
Mike Daly

ADOTAS – Today, we sought responses from our community of industry experts to the following Burning Question: “What do you think of the new Google Preferred ad program for YouTube, which it announced with great fanfare last week at  Digital Content Newfronts 2014?” Here’s how they responded: “The announcement of Google Preferred substantiates ... more...

Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...