rich-media
Flypaper Studio Launches Flypaper Pro
ADOTAS – Flypaper Studio, Inc., is announcing the release of Flypaper Pro and the general availability of their flagship product, Flypaper (a rich media app that enables subscribers to create, edit and share interactive presentations and other content for live or Web-based delivery). Flypaper Pro is a business solution that allows [...] more...
Yahoo Offers Free Online Games With Ad Partnership
ADOTAS – Yahoo is working on its play: the Internet pioneer has just inked two major ad deals with NeoEdge and Double Fusion, both technology and in-game advertising providers. In an unprecedented move in the casual gaming industry, Yahoo will offer more than 400 ad-supported downloadable games to online users [...] more...
Search Helps Online Advertising Soar: Study
ADOTAS – Advertising spending in general was flat as pancake in the first quarter according to new findings from Nielsen – but online advertising rose about 15%, with sponsored search link advertising driving the increase. Rich media led growth in display ads. Among interactive advertisers, the health and telecom sectors posted [...] more...
Burst Media Has Finger on Gaming Pulse
ADOTAS – Burst Media, a provider of advertising representation, services and technology to independent Web publishers, has announced the launch of the Burst Gamers Network on an auspicious day for the video advertising industry. The network will serve advertisers that want to target men between the ages of 15 and 34 [...] more...
Interpolls To Serve Ads on Google
ADOTAS – Interpolls, a rich media technology company, has announced that it will serve interactive ads and technology — including Rich Media Widgets, live on-air voting, polls, sweepstakes and video banners — on the Google content network. The new deal will give Google’s publishers and advertisers direct access to Interpolls’ suite [...] more...
Burst Media Launches Ad Network for Hipsters
ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...
GoFish Reels in Three Entertainment Sites
ADOTAS – Media network GoFish has been angling to expand its entertainment empire for kids. Today, the company announced that it hooked three youth sites: Urbaniacs, Cookie Jar Entertainment’s Doodlebops and Spider Riders, boosting GoFish’s audience to more than 20 million. GoFish will be the exclusive interactive advertising partner with the [...] more...
EyeWonder Boosts Consumer Engagement With Ad Deal
ADOTAS – As social media explodes and consumers become increasingly engaged with individual brands, marketers find themselves grappling with the eroding barriers that used to exist between brands and people in the days of yore. Ecommerce and emarketing solution company UpSellit today announced a partnership with rich media and interactive [...] more...
Nirvanix Snags Rich-Media Guru
ADOTAS – Cloud storage platform provider Nirvanix announced the hiring of Patrick Ritto as its chief technology officer and vice president of engineering. Ritto hails from Internap Network Services, where he was vice president of its content distribution network and advertising engineering and quality assurance programs. Ritto will report to CEO [...] more...
“The Perfect Marriage” — 360i Annexes i33
ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...
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Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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