rich-media
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
EyeWonder Is Moving Into the Limelight
ADOTAS – You know what’s flying off the shelves this holiday shopping season? Ad networks. After Etsy picked up Adtuitive last week, Limelight Networkds decided it just could not live without EyeWonder. No word whether it was gift-wrapped, but the deal is for $110 million and will be finalized in the [...] more...
Shopping for ‘Basterds’ on the Go
ADOTAS – I can’t think of a better Hanukkah present than a film with a bunch of hard-ass Jews scalping Nazis — can you? The kids will love it, but supplies are limited. Better pre-order now via your mobile. Universal Studios Home Entertainment has teamed with Adgregate Markets to launch a [...] more...
Editorial content makes swell nest for video ads
ADOTAS – A video can tear a user away from the news, but not from a status update or an online quest. A new study by Eyeblaster found that while video ads outperformed next to editorial content, particularly news, finance, music and sports, they lagged in social media and gaming contexts. In [...] more...
Quick hits: Crown yourself Burger King
ADOTAS – In a bold new campaign, Burger King will show you what your dollar is worth — the dollar sitting in your pocket, that is. The rich media ad uses a computer’s web cam to photograph a bill, then shows you what menu items you can buy. In addition, [...] more...
Rich media with video leads purchase intent
ADOTAS — On average, rich media formats are the most successful at driving purchase intent, according to a study by Double Click. Comparing the brand performance of over 4,000 brand campaigns using rich media, GIF, JPG, and simple Flash ad formats, as the graph below shows, exposing audiences to a single rich [...] more...
Google AdSense now expandable
ADOTAS — Google now has expandable ads on AdSense sites. The expandable ads, which might stream a movie trailer, show video game clips, or display various views of an item for sale, are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. [...] more...
Betawave positions for the future
ADOTAS — San Francisco-based vertical ad network GoFish, ranked as the third largest online U.S. youth opportunity and a top five ‘mom’ opportunity for blue-chip advertisers, recently relaunched as Betawave Corporation the industry’s first attention based media company. In the past year, The Betawave portfolio of publishers grew to over [...] more...
The FeedRoom Eats Up Clearstory Systems
ADOTAS – Clearstory Systems, a developer of digital asset management software, has been snapped up by The FeedRoom, an online video provider. Financial terms of the deal were not disclosed. The buy will allow The FeedRoom to expand its digital asset management abilities – from rich media to video. With the [...] more...
Eyealike Unveils Image/Video Recognition Ad Solution
ADOTAS – Eyealike is now offering its photo recognition expertise (previously used to find potential romantic partners) to the ad-targeting world. The company is touting the new Eyealike VisualAd as the “world’s first image and video-based contextual advertising platform for social networks and rich media Web sites.” Users will be able [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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