rich-media-ads



Glam Media Achieves MRC Video Accrediation

Written on
April 11th 2014
Author
AdotasWire

BRISBANE, Calif. – April 11, 2014 – Glam Media, Inc. (http://www.glammedia.com), a leading vertical social media company with the largest online global reach in lifestyle, has been officially awarded first-time accreditation of Viewable Impressions Statistics for Display and Rich Media Ads and of served Digital Video Ad Impressions for the GlamAdapt ad ... more...

Putting It In Context: How Pharma Marketers Can Finally Leverage Programmatic

Written on
October 18th 2013
Author
Bill Jennings

ADOTAS – In pharma advertising, cookies and behavioral targeting have always been a challenge. While not strictly “outlawed,” they created a number of concerns around privacy – enough that pharma marketers avoided them for both over the counter (OTC) and direct to consumer (Rx) products. Digital pharma marketing has always been ... more...

Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes

Written on
December 4th 2012
Author
AdotasWire

NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...