rfp



Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and ... more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Are You Dating The Right AOR?

Written on
June 18th 2007
Author
Susan Applegate

Ever had a professional moment that astounds you to the point of rendering you utterly speechless? It is said that something happening once is a fluke, twice it’s a coincidence, and three times it becomes a pattern — well, I believe there is a disturbing pattern in the agency business ... more...