rewards



5 Keys to Capitalizing on the Mobile Gaming Phenomenon

Written on
March 11th 2014
Author
Ari Brandt

ADOTAS – Over the last two years, mobile gaming has emerged as one of the largest forms of media consumption and it doesn’t appear to be slowing down. In fact, according to eMarketer, gaming continues to dominate as the most popular activity by smartphone owners and nearly 70 percent of ... more...

Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s ... more...

Study: What Motivates Moms to Engage, Share and Make Purchases?

Written on
May 10th 2013
Author
Adotas

ADOTAS — Moms influence $2.4 trillion in annual spend, and word-of-mouth from Moms can make or break a product. The question is, how do you motivate them to take action? According to PunchTab’s research, released today, you should offer them rewards. 81% of moms said they would engage more with a ... more...

AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab

Written on
April 19th 2013
Author
Mike Daly

ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of ... more...

Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Affiliate 2.0

Written on
November 4th 2011
Author
DM Confidential

DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the ... more...

CrowdTwist Empowers Social Street Teams

Written on
February 14th 2011
Author
Gavin Dunaway

ADOTAS – You have to hand it to Bamboozle Fest for its musical variety. Headliners for the three-day music festival, being held at the New Meadowlands in New Jersey this spring, include hiphop superstar Lil’ Wayne, Jersey rockers Gaslight Anthem, emo veterans Taking Back Sunday and hair metal survivors Motley Crue ... more...