revenue_science
Revenue Science Launches Behavioral Targeting Site
In an industry that often relates behavioral targeting to spyware, behavioral advertising company Revenue Science has launched a new website to clear up any confusion. Howtotarget.com aims to define behavioral targeting and explain how it can benefit advertisers, publishers and consumers. Content comes from industry experts like Revenue Science CEO Bill [...] more...
Revenue Science, Advertising.com Partner for UK Behavioral Targeting Expansion
Revenue Science today announced that it’s partnering with Advertising.com to expand behavioral targeting reach in the UK. With the agreement, the companies hope to enable advertisers buying audience segments from Revenue Science’s UK publisher base to deliver advertisements to behaviorally-targeted audiences across the Advertising.com UK network—which according to company stats, [...] more...
Gannett Opts for Revenue Science
Gannett Co., owner of 90 newspapers and 23 TV stations, has announced that Revenue Science will be handling all of its behavioral targeting needs. The partnership will let Gannett provide behavioral ads on the regional, national and local level through its more than 100 newspaper and broadcast affiliate websites, including [...] more...
Revenue Science Exports Behavioral Targeting to Japanese Business Source
Nihon Keizai Shimbun, Inc. (NIKKEI), a business information source for Japanese executives, is to become the first Japanese publisher offering behavioral targeting on its own site. In doing so, NIKKEI has selected Revenue Science to provide its behavioral targeting technology for NIKKEI NET, enabling the site to increase its volume [...] more...
CarandDriver.com Integrates Behavioral Targeting
Beginning August 7, CarandDriver.com–the Web counterpart of Hachette Filipacchi Media U.S-owned Car and Driver magazine–will be delivering behavioral targeting services for automotive advertisers. The new advertising method for the site comes as a result of an agreement between Car and Driver and Revenue Science, a behavioral targeting provider for brand [...] more...
Terra.com Begins Behavioral Targeting with Revenue Science
Terra.com is joining the increasing number of marketers that are using behavioral targeting to effectively target their audience. The site, which is the US Hispanic portal of the Terra Networks global Internet group, has selected Revenue Science to provide the marketing strategy. “We selected Revenue Science because of its ability to [...] more...
Former Expedia Exec Joins Revenue Science
Behavioral targeting provider Revenue Science announced today that it has named Bill Ruckelshaus, the former Senior VP or strategy and planning at Expedia, as its new Chief Financial Officer. Effective immediately, Ruckelshaus will take over all financial responsibilities of the company. During his tenure at Expedia, Ruckelshaus managed the development and [...] more...
Study Finds Relevant Advertising Improves Online Experience, Cookie Concern Down
A joint study conducted by Revenue Science and the Ponemon Institude finds that a majority of consumers prefer advertising based on their individual interests. Specifically, 63 percent of those surveyed said that Internet marketers should “always” understand their interests prior to sending them advertising, while 55 percent stated that online ads [...] more...
Whitepages.com Introduces In-Market Targeting
Whitepages.com, the leading provider of online directory assistance services, today introduced an In-Market Targeting tool to advertisers looking for a different way to reach consumers with an active interest in a specific local business category. WhitePages.com’s In-Market Targeting aims to tweak the standard behavioral targeting model by enabling advertisers to target [...] more...
Whitepages.com Targets Revenue Science
Behavioral targeting leader Revenue Science announced today that WhitePages.com has selected the company to provide behavioral targeting capabilities that will enable advertisers to utilize high-impact display ads, reaching people who are actively searching for local and national businesses, both during initial searches and subsequent visits. According to the release, the [...] more...
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