revenue
Twitter Expands Promoted Tweets to Non-Followers’ Timelines
ADOTAS – We’ve hit the latest phase of Twitter’s slow and methodical rollout of its revenue plan. Twitter announced that it is now placing Promoted Tweets in the home timelines of some users that are not necessarily followers of the advertisers. The ads will be served based on the message’s relevance to [...] more...
Demand Stock Up With Solid Revenue and Acquisitions
ADOTAS – With the stock market madness of the last few days, I can’t avoid the temptation to take a peek at Demand Media. Back in January, the company’s IPO, valued at $1 billion, suggested that Wall Street highly approved of its formula-driven online content production at the lowest cost — content farming [...] more...
AOL Display Revenue Back From the Dead
ADOTAS – AOL posted advertising gains for the first time since 2008, according to its Q2 2011 earnings report released this morning. Still, the increases are not enough to bring the “You’ve Got Mail!” company back to life. Sure, compared with last year’s loss of a little over $1 billion in [...] more...
Sales Force Turnover Blamed for Yahoo!’s Slip in Display Revenue Growth
ADOTAS – Apparently on top of its search revenue woes, Yahoo! has also fallen on tough display times. Yahoo display revenue grew only 5% to $467 million vs. 10% in the previous quarter. While display in the EMEA and APAC regions were up 27% and 20%, the Americas region was flat, [...] more...
Global Mobile Ad Revenue to Double in 2011
ADOTAS – Movin’ on up — global mobile ad revenue will double the $1.6 billion brought home in 2010 to hit $3.3 billion this year, according to Gartner. Sound kinda high to you? That’s ’cause you’re thinking Amurika first — Gartner predicts Asia-Pacific and Japan will account for 49.2% of global mobile [...] more...
Impressive First Quarter Online Ad Revenue Is Good Omen for Year
ADOTAS – The Interactive Advertising Bureau and PricewaterhouseCoopers reported the most impressive first quarter and second highest revenue haul of the online advertising space’s short lifespan. The $7.3 billion total marks a 23% increase year over year and only a slight drop-off from 4Q 2010, which at $7.45 billion was [...] more...
Google Steals Yahoo!’s Display Revenue Crown
ADOTAS – And as their display prophets foresaw, it came to be that Google ruled all online advertising. While it’s not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show that [...] more...
Twitter Snatches Tweetdeck From Under UberMedia’s Nose
ADOTAS – Reports are coming in that Twitter has acquired social media dashboard Tweetdeck for $40 million to $50 million, a lot more than the $25 million to $30 million Twitter client operator — and potential rival — UberMedia offered. Twitter seemed pretty desperate to circumvent UberMedia, which had apparently been [...] more...
Grim News About Twitter Ad Revenue From BIA/Kelsey
ADOTAS – The latest report from BIA/Kelsey predicts social media advertising will expand from a $2.1 billion market in 2010 to an $8.3 billion market by 2015, but a little deeper digging unearths some foreboding data about Twitter’s revenue prospects. The vast amount of social media ad dollars will continue to [...] more...
Twitter Plays With Text Ads, But Where’s the Revenue?
ADOTAS – Where’s the beef, Twitter? And by beef, I mean revenue — according to eMarketer, you’re going to bring in $250 million this year, which doesn’t really justify the billions of dollars ($7 billion? Really?) private market speculators think you’re worth. How are you going to get to a quarter [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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