revenue-optimizers



Lijit Taps Turn for Midtail Publisher RTB Platform

Written on
June 15th 2011
Author
Gavin Dunaway

ADOTAS - Lijit, ad tech friend to small and midsized publishers, has teamed up with Turn to launch its own real-time bidding platform that connects to just about every demand source you can finger: ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks, oh my. The little guys ... more...

Got Funds? PubMatic Reels in $7.5 Million

Written on
April 15th 2010
Author
Gavin Dunaway

ADOTAS – Who’s in the money? PubMatic, baby, PubMatic. The publisher revenue optimization company exited a Series C funding round with a sweet $7.5 million. Existing investor Helion Venture Partners was front and center showing its love and cash, while previous sugar daddies Draper Fisher Jurvetson and Nexus Venture chipped in ... more...

Rubicon Partners With mOcean to Offer Mobile Platform

Written on
March 9th 2010
Author
Gavin Dunaway

ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers ... more...