revenue-optimizer



Got Funds? OpenX Rakes in $20 Million

Written on
May 31st 2011
Author
Gavin Dunaway

ADOTAS – Tipping its funding total over $50 million, OpenX closed a $20 million Series D round of financing led by SAP Ventrues. New investors AOL Ventures, Mitsui & Co. Global Investment and Presidio Ventures (the wholly owned investment vehicle of Sumitomo Corp.) joined existing investors Accel Partners, Index Ventures ... more...

Answers Served: 24/7 Real Media Delivers Full m.e.n.u.

Written on
May 24th 2011
Author
Gavin Dunaway

ADOTAS – 24/7 Real Media’s new cross-channel, end-to-end digital marketing platform m.e.n.u. has a full load on its shoulders. Not only is it a tool for advancing digital marketing efforts, it’s also tasked with simplifying a heavily congested ecosystem. Ari Bluman, president of North American Sales & Operations, was kind enough to explain ... more...

Yahoo! Acquires SSP 5to1, Gets Levinsohn’s Old Fox Interactive Team

Written on
May 19th 2011
Author
Gavin Dunaway

ADOTAS – You could file it under more consolidation news in the revenue optimizer space, but seems there’s more to meet the eye in Yahoo!’s latest acquisition. Right after PubMatic added 57 brands to its publisher base with the acquisition of ReviNet, Yahoo! has acquired supply-side platform 5to1. With 25 premium ... more...

PubMatic Reels in Revenue Optimizer ReviNet

Written on
May 17th 2011
Author
Gavin Dunaway

ADOTAS – Big fish eat the little ones, even in the sell-side waters. Publisher revenue optimizer PubMatic has acquired ReviNet, adding the 57 brand-name publishers that use the Boston company’s services to the PubMatic portfolio. Some of the names you just might recognize: The Christian Science Monitor, A.H. Belo, Boston ... more...

AdJuggler Extends Ad Server to RTB Outlets Through Admeld

Written on
April 7th 2011
Author
Gavin Dunaway

ADOTAS – Major publishers are already embracing private exchanges fueled by real-time bidding — are ad servers next in line to open RTB conduits? AdJuggler’s new Exchange Media Program (EMP), powered by supply side platform and private exchange operator Admeld, is an extension of its ad server that hooks up publishers and networks ... more...

PubMatic Offers Pubs Easy Access to Third-Party Data

Written on
April 7th 2011
Author
Gavin Dunaway

ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will ... more...

Delivering Value in a Multi-Platform World

Written on
April 4th 2011
Author
Chris O'Hara

ADOTAS – If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it’s that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’ best ... more...

Smaller Pubs Have Lijit Monetization Partner

Written on
February 16th 2011
Author
Gavin Dunaway

ADOTAS – “We want to be a publisher’s monetization partner, not a service,” said Lijit COO Walter Knapp. “Many smaller publishers and bloggers are good at content management and not great at the technical side. We provide the business half of a CMS platform.” Aiming to be a true supply-side platform, ... more...

Admeld Passed on Google Acquisition

Written on
February 14th 2011
Author
Gavin Dunaway

ADOTAS – It’s become the fashionable thing to turn down a Google acquisition offer: Mark Zuckerberg brushed off Big G’s offer for Facebook years ago, Twitter reportedly balked at a puny price, Yelp said forget it and even Groupon stuck up its nose (though after its Super Bowl ad debacle, a ... more...

AdMeld Powers Weather Channel’s Private Ad Exchange

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – So is being a private ad exchange anything like being a private dancer? Will The Weather Channel have to give AdMeld a nickel every time it does the ad lambada, the forbidden ad-serving dance? In what’s being sold as the first cross-platform private ad exchange, The Weather Channel’s Category ... more...