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revenue-optimization



Rubicon and DDS Integrate Platforms

Written on
February 25th 2011
Author
Gavin Dunaway

ADOTAS – Revenue optimizer Rubicon Project has hooked up with advertising systems provider Donovan Data Systems (DDS) so the latter can automate display media buying not handled through real-time bidding. Publishers using Rubicon’s REVV platform will be able to sell their display wares directly to agencies via DDS’ digital campaign manager iDesk. A [...] more...

Got Funds? PubMatic Reels in $7.5 Million

Written on
April 15th 2010
Author
Gavin Dunaway

ADOTAS – Who’s in the money? PubMatic, baby, PubMatic. The publisher revenue optimization company exited a Series C funding round with a sweet $7.5 million. Existing investor Helion Venture Partners was front and center showing its love and cash, while previous sugar daddies Draper Fisher Jurvetson and Nexus Venture chipped in [...] more...

Rubicon Offers Pubs Control, RTB

Written on
April 14th 2010
Author
Gavin Dunaway

ADOTAS – To ensure they can sell inventory through all possible channels without risk to pricing or direct marketing efforts, The Rubicon Project has introduced Permission Control 2.0 in its REVV for Publishers platform. The feature offers transparency on which “demand partners” — ad networks, exchanges, rep firms and so on [...] more...

Rubicon Partners With mOcean to Offer Mobile Platform

Written on
March 9th 2010
Author
Gavin Dunaway

ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers [...] more...

Publishers Get Premier Treatment From PubMatic

Written on
February 17th 2010
Author
Gavin Dunaway

ADOTAS – PubMatic has upgraded its platform to “Premier,” offering a single dashboard for publisher’s sales and ad ops teams to manage revenue and glean insight into inventory and pricing on both guaranteed and non-guaranteed inventory. The improved platform promises to deliver every demand source for non-guaranteed inventory through an impression-level [...] more...

PubMatic Goes Mobile With Revenue Optimization

Written on
January 13th 2010
Author
Gavin Dunaway

ADOTAS – As the mobile ad space lights up with consolidation, it’s not surprising that online ad service providers want to join in the game. Ad revenue optimizer PubMatic has tossed in its quarters by expanding its premium publisher platform to mobile inventory. To simplify the process of monetizing the mobile [...] more...

At Crunchies, Facebook CEO Says Privacy Policy Reflects Social Norms

Written on
January 11th 2010
Author
Gavin Dunaway

ADOTAS – Joan Rivers wasn’t working the red carpet, which was probably for the best as she wouldn’t have anything kind to say about the wrinkly, untucked shirts and jeans of most attendees. But last Friday’s Crunchies — hosted by TechCrunch, GigaOm and  Venture Beat and now in its third [...] more...



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