revenue-optimization
Rubicon and DDS Integrate Platforms
ADOTAS – Revenue optimizer Rubicon Project has hooked up with advertising systems provider Donovan Data Systems (DDS) so the latter can automate display media buying not handled through real-time bidding. Publishers using Rubicon’s REVV platform will be able to sell their display wares directly to agencies via DDS’ digital campaign manager iDesk. A [...] more...
Got Funds? PubMatic Reels in $7.5 Million
ADOTAS – Who’s in the money? PubMatic, baby, PubMatic. The publisher revenue optimization company exited a Series C funding round with a sweet $7.5 million. Existing investor Helion Venture Partners was front and center showing its love and cash, while previous sugar daddies Draper Fisher Jurvetson and Nexus Venture chipped in [...] more...
Rubicon Offers Pubs Control, RTB
ADOTAS – To ensure they can sell inventory through all possible channels without risk to pricing or direct marketing efforts, The Rubicon Project has introduced Permission Control 2.0 in its REVV for Publishers platform. The feature offers transparency on which “demand partners” — ad networks, exchanges, rep firms and so on [...] more...
Rubicon Partners With mOcean to Offer Mobile Platform
ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers [...] more...
Publishers Get Premier Treatment From PubMatic
ADOTAS – PubMatic has upgraded its platform to “Premier,” offering a single dashboard for publisher’s sales and ad ops teams to manage revenue and glean insight into inventory and pricing on both guaranteed and non-guaranteed inventory. The improved platform promises to deliver every demand source for non-guaranteed inventory through an impression-level [...] more...
PubMatic Goes Mobile With Revenue Optimization
ADOTAS – As the mobile ad space lights up with consolidation, it’s not surprising that online ad service providers want to join in the game. Ad revenue optimizer PubMatic has tossed in its quarters by expanding its premium publisher platform to mobile inventory. To simplify the process of monetizing the mobile [...] more...
At Crunchies, Facebook CEO Says Privacy Policy Reflects Social Norms
ADOTAS – Joan Rivers wasn’t working the red carpet, which was probably for the best as she wouldn’t have anything kind to say about the wrinkly, untucked shirts and jeans of most attendees. But last Friday’s Crunchies — hosted by TechCrunch, GigaOm and Venture Beat and now in its third [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
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- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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