retention



Is Paid Search Worthless?

Written on
June 20th 2014
Author
Matt Ackley

ADOTAS – There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Obviously this caught my eye ... more...

Social Apps: What You Can Learn from the Best

Written on
June 13th 2014
Author
Suhail Doshi

ADOTAS – Everyone knows that staying afloat in the Social world is rough — in a landscape littered with the abandoned Friendster and MySpace profiles of yore, running a social app can be an intimidating challenge. In order to beat the competition, it’s necessary to know not just what they’re ... more...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to ... more...

Human Resources: A Key Ingredient Overlooked at Most Ad Tech Companies

Written on
October 9th 2012
Author
Seth Ulinski

On the whole, the esoteric practice of Human Resources has largely been overlooked by the ad tech industry. Understandably many cash-strapped tech start-ups are not able to hire full-time HR managers, but the many positive ways HR can impact organizations (both hard and soft costs) is worthy of review as companies ... more...