retargeting



When it Comes to Google What’s Good to Know May Not Be Good for Me

Written on
November 14th 2014
Author
Doug Knepper

I thought to go back on a piece we published some time ago about Google’s ad own ad push entitled “Good to Know” from 2012. At the time they had some snappy ads on the train going into New York City. One is reproduced below.  It broadcasts the idea that Google is ... more...

Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers

Written on
November 11th 2014
Author
Caroline Albanese

Adobe’s latest announcement regarding Adobe Campaign’s integration in the Adobe Marketing Cloud, which helps marketers retarget shoppers who abandon their online shopping carts, but the announcement poses an interesting question – is retargeting really effective, or should marketers be more focused on pre-targeting? While, retargeting is about retroactively reaching people who ... more...

The Myth of Flawed Retargeting

Written on
August 19th 2014
Author
Sam Barnett

A few days ago I read a piece entitled ‘Retargeting is Flawed; The Future is Pretargeting’, it suggested that the targeting of the future will be based on what we are about to do, not what we’ve just done. When this is widely used it will be a great addition ... more...

The 5 Most Common Misconceptions about Mobile Advertising

Written on
June 25th 2014
Author
Adam Foroughi

ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in the misconceptions surrounding mobile advertising despite this strong outlook. Some aren’t sure how ads help drive mobile commerce, ... more...

SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...

WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ... more...

AdRoll Appoints New CTO, CRO Following $70M Funding Round

Written on
June 11th 2014
Author
Adotas

ADOTAS — While many companies on the road to IPO hire outside experts for C-Suite positions, AdRoll has chosen a different tact and promoted internal leaders, Suresh Khanna and Valentino Volonghi, into the C-Suite. Following the company’s recent $70 million funding round, Khanna was promoted to Chief Revenue Officer from his post ... more...

Trueffect, nGage Labs Bring First-Party Targeting to Mobile Advertising

Written on
June 5th 2014
Author
Press Release

SCOTTSDALE, Arizona, and WESTMINSTER, Col., Jun 5, 2014 (ADOTAS) – nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced a new partnership that will combine the benefits of individual consumer real-time personalization with ... more...

Why Ad Server Misfires Hurt Advertisers

Written on
May 20th 2014
Author
Dave Zinman

ADOTAS – A great deal of time and effort is spent creating platforms and algorithms that can increase timeliness and targeting accuracy at scale. These ad serving platforms and programmatic buying have improved digital advertising in many ways, and are dynamic and adaptable in every way but one: what about ... more...

Survey: Mobile Retargeting is Taking Off Via Social Media Ad Exchanges

Written on
May 15th 2014
Author
Dax Hamman

ADOTAS – If you work in the industry, you’re probably already familiar with the problem: The cookie, that tiny bit of code that gave rise to the entire retargeting industry, just can’t be relied on when it comes to mobile. That’s the bad news for the retargeting industry. The good news ... more...