retargeting



BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting

Written on
March 11th 2014
Author
Richard L. Tso

ADOTAS – You may already know that Facebook Exchange (FBX) allows brands to tap into consumers’ online behaviors across the Web to deliver relevant ads on its platform. For example, when someone visits a page on a site like Neiman Marcus and views a Moncler vest, ad companies use this ... more...

AdRoll Introduces Retargeting for Mobile

Written on
February 20th 2014
Author
AdotasWire

SAN FRANCISCO, February 20, 2014 (ADOTAS) – AdRoll, the most widely adopted retargeting platform, today unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to effectively advertise to customers and prospects across devices. AdRoll’s expanded mobile retargeting is currently the only unified solution for advertisers to target segments of ... more...

More Acquisition News: Criteo/Tedemis, Sprinklr/Dachis Group

Written on
February 20th 2014
Author
Mike Daly

ADOTAS – Facebook’s $19 billion grab of WhatsApp might be the week’s biggest acquisition, but two other big deals were consummated over the last couple of days. Criteo Acquires Tedemis Digital performance advertising company Criteo, today announced it has acquired the Paris-based Tedemis, a leading provider of real-time opt-in personalized email marketing ... more...

xAd More Than Doubles Revenue in 2013, Ends the Year on a $65M Run Rate

Written on
January 28th 2014
Author
AdotasWire

NEW YORK, January 28, 2014 (ADOTAS) — xAd, the only global mobile-location ad platform, today announced that it more than doubled revenue in 2013, ending the year on a $65M run rate while maintaining profitability. The company also grew its national client base by more than 300% and increased staff ... more...

Study: Retargeting Sales Increase by 18% When Adding Mobile to Mix

Written on
January 21st 2014
Author
AdotasWire

NEW YORK, January 21, 2014 (ADOTAS) – myThings, a global leader in customized programmatic advertising, announced today the findings of a first-of-its-kind research paper on mobile retargeting. According to the study, adding mobile retargeting to an advertiser’s retargeting mix generates an additional 18% of sales. With its new personalized mobile retargeting ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

Study: Dispop Trumps Google Display Advertising in Side-By-Side Comparison

Written on
December 11th 2013
Author
Richard L. Tso

ADOTAS – Lest we forget, Google is an advertising company first and foremost, with a clear mission to dominate our online experience. Since first launching its search advertising platform AdWords back in 2000, Google has built an empire based on bringing a brand’s message to the masses online. But what was ... more...

AdRoll Appoints Scott Gifis as Vice President of Global Supply

Written on
November 12th 2013
Author
Mike Daly

SAN FRANCISCO, November 12, 2013 (ADOTAS) – AdRoll, the global leader in retargeting, today announced the appointment of Scott Gifis as vice president of global supply. In his position, Gifis will advance AdRoll’s current supply and publisher capabilities, enabling advertisers to reach more potential customers in high-quality environments across display, video, mobile ... more...

Rakuten’s Investment in MediaForge Pays off with Triple Digit Growth and International Expansion

Written on
October 30th 2013
Author
AdotasWire

SALT LAKE CITY, October 30, 2013 (ADOTAS) – On the one-year anniversary of its acquisition by Rakuten LinkShare, MediaForge announced triple-digit growth, strong client results, and several new retargeting and display technology products. MediaForge also launched in four international markets, establishing itself as one of the few retargeting/display companies operating on ... more...