retargeting
A Bigger Toolbox: Strategies Beyond Search
ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. [...] more...
NetSeer Imbues Retargeting With Concept-Based Contextual Targeting
ADOTAS – Judging by what I hear at conferences, it’s becoming evident that a lot (NetSeer CEO John Mracek says the majority) of audience-targeted ad-buying on exchanges is going toward retargeting. And while companies such as AdSafe and DoubleVerify have introduced pre-bid verification technology for DSPs, ad networks and exchanges, chances are [...] more...
ReTargeter Hits Social Mark With New Offerings
ADOTAS – Topping off its already large roster of products, ReTargeter is back with a suite of social retargeting services that it claims can increase conversions by up to 50% and improve retargeting efficiency around 10 times. The suite consists of three products: RTInfluencer assists brands in targeting social influencers (e.g., branded content sharers [...] more...
The Retargeting Swindle
ADOTAS – Advertisers are being swindled by providers offering retargeting. A staggeringly high percentage of retargeted users, after visiting an advertiser’s website, do not convert – up to 99%. Advertisers are not seeing the dramatic increase in ROI they expected, or were perhaps promised, from retargeting. The question for advertisers: [...] more...
[X+1] Combines Reach and Frequency Analytics for Funnel Optimization
ADOTAS – Anyone reading this has likely has found themselves in the crosshairs a retargeting campaign, possibly being carpet-bombed by loads of display ads from previously visited sites. The thinking seems to be that overexposure will weaken a consumer’s resolve to the point he/she has no option but to convert. Which is [...] more...
Four Customers, Seven Steps: Executing Site and Search Retargeting
ADOTAS – When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are customers [...] more...
Retargeting Your Consumer Pathways
ADOTAS – It’s 2011 and consumers are faced with more potential choices than ever. Throughout their average purchase cycle, intent waivers and focus on the product can diminish. Utilizing retargeting for your business can help steer consumers back to you and increase purchase intent. When it comes to reselling and upselling [...] more...
How Much For That Cookie in the Window?
ADOTAS – The greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, [...] more...
Retargeter Dotomi Scooped Up by ValueClick
ADOTAS – ValueClick seems to be seriously fleshing out its offerings — after acquiring mobile ad network Greystripe back in April, the multichannel marketer has just purchased retargeting specialist Dotomi, complete with its in-house dynamic creative technology. The price tag was $295 million — 55% cash and 45% ValueClick stock. Dotomi CEO John Guiliani [...] more...
Chango Discovers Seven Types of Effective Retargeting
ADOTAS – Just like there are “Seven Habits of Highly Effective People” (wait, I forgot self-help author Stephen R. Covey miraculously discovered an eighth one right as his bank account was running low), search retargeter Chango has derived the “Seven Types of Effective Retargeting” — and fortunately you don’t have [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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