retargeting



The 5 Most Common Misconceptions about Mobile Advertising

Written on
June 25th 2014
Author
Adam Foroughi

ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in the misconceptions surrounding mobile advertising despite this strong outlook. Some aren’t sure how ads help drive mobile commerce, ... more...

SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...

WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ... more...

AdRoll Appoints New CTO, CRO Following $70M Funding Round

Written on
June 11th 2014
Author
Adotas

ADOTAS — While many companies on the road to IPO hire outside experts for C-Suite positions, AdRoll has chosen a different tact and promoted internal leaders, Suresh Khanna and Valentino Volonghi, into the C-Suite. Following the company’s recent $70 million funding round, Khanna was promoted to Chief Revenue Officer from his post ... more...

Trueffect, nGage Labs Bring First-Party Targeting to Mobile Advertising

Written on
June 5th 2014
Author
Press Release

SCOTTSDALE, Arizona, and WESTMINSTER, Col., Jun 5, 2014 (ADOTAS) – nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced a new partnership that will combine the benefits of individual consumer real-time personalization with ... more...

Why Ad Server Misfires Hurt Advertisers

Written on
May 20th 2014
Author
Dave Zinman

ADOTAS – A great deal of time and effort is spent creating platforms and algorithms that can increase timeliness and targeting accuracy at scale. These ad serving platforms and programmatic buying have improved digital advertising in many ways, and are dynamic and adaptable in every way but one: what about ... more...

Survey: Mobile Retargeting is Taking Off Via Social Media Ad Exchanges

Written on
May 15th 2014
Author
Dax Hamman

ADOTAS – If you work in the industry, you’re probably already familiar with the problem: The cookie, that tiny bit of code that gave rise to the entire retargeting industry, just can’t be relied on when it comes to mobile. That’s the bad news for the retargeting industry. The good news ... more...

UberMedia Secures $8M in Additional Funding

Written on
May 5th 2014
Author
Press Release

PASADENA, May 5, 2014 (ADOTAS) – UberMedia, the leader in leveraging social and location signals to drive mobile advertising results, today announced $8 million in additional funding from Gordon Crawford (pictured) and Blue Chip Ventures. Crawford is the former Portfolio Manager of Capital Research and Management, and Board Member of ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
Press Release

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting

Written on
March 11th 2014
Author
Richard L. Tso

ADOTAS – You may already know that Facebook Exchange (FBX) allows brands to tap into consumers’ online behaviors across the Web to deliver relevant ads on its platform. For example, when someone visits a page on a site like Neiman Marcus and views a Moncler vest, ad companies use this ... more...