retarget



Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...