retail
Case Study: Superfish Monetizes Browser Add-Ons Through Algorithmic Product Image Matching
ADOTAS – Think of it like the visual version of Pandora’s Music Genome Project: instead of analyzing and categorizing the layers of data within music to discover similarities between songs, Superfish’s Visual Search Engine analyzes images and their surroundings to discover the “Visual DNA,” as the company calls it, and find matches [...] more...
Case Study: Local Advertisers Engage Consumers Through Liquidus’ Rich Media
ADOTAS – It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that’s where technology platforms like [...] more...
More Than Satisfied: Emotionally Connecting With Consumers
ADOTAS – For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with an emphasis on “satisfying” customers, satisfaction has become commoditized, particularly in mature industries like [...] more...
Report: Local Mobile Marketing Spend to Hit $18 Billion in 2016
ADOTAS – According to the latest research from locally-focused market researcher Borrell Associates, local advertisers are likely to spend $800 million this year on mobile advertising, as well as more than $400 million on mobile promotions such as coupons and deals. The 26-page report suggests local mobile marketing spend will double [...] more...
Does Your CRM Strategy Include Mobile?
ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media [...] more...
Consumer Democracy Now! Hipcricket’s Hasen Talks Social Media CRM in the Smartphone Era
ADOTAS – If social media is the customer relationship management tool of the early 21st century, then smartphones and mobile devices that connect to the Internet are its portable extensions. Imagine a vacuum cleaner with a hose add-on for those hard-to-reach spots, except this hose can be carried with you [...] more...
Walmart Shores Up Social & Mobile Efforts With Kosmix Acquisition
ADOTAS – I actually snorted aloud when I heard a Walmart commercial end with the tagline, “Save Money, Live Better,” while buying a sixer at the bodega last night. The clerk nodded and said, “I know — what a stupid slogan.” Then again, both of us live in Brooklyn — [...] more...
Waiting for the Fallout From the Epsilon Breach
ADOTAS – Following a good-sized breach of Epsilon Interactive’s email database, consumers are on the alert that it’s spear-phishing season. While plain old email phishing involves fraudsters disguising themselves as reputable companies to catch sensitive information, spear phishing is more targeted at users, based on some kind collected data. The span [...] more...
Foursquare Hooks Up Merchants With New Platform
ADOTAS — Foursquare was seemingly lying dormant the last few months, making some of us wonder if its magical check-in ride was over. Nope, it was just saving news for the South by Southwest Digital conference, where the location-based mobile social network has shined over the past two years. In addition [...] more...
Retailers & SEO: Exceeding Expectations
ADOTAS – There are obvious and powerful reasons for retailers of all scale to focus on search engine optimization, including increased traffic and demand. But more important, search optimization gives the retailer the opportunity to meet and create customer expectations. As PM Digital analyzes the reams of data that we have [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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