retail



Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

Valentine Browsing Behaviors: Big Data for the Big Day

Written on
February 14th 2014
Author
Adotas

ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on ... more...

Study: Retailers Spent More on Location-Targeted Mobile Advertising Than Any Other Business Category in 2013

Written on
February 12th 2014
Author
AdotasWire

NEW YORK, February 12, 2014 (ADOTAS) — xAd, the only global mobile-location ad platform, today released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last ... more...

Case Study: Retail Jeweler’s Success Story Highlights Value of Facebook Ads

Written on
January 30th 2014
Author
Adotas

ADOTAS – Hot on the heels of Facebook delivering very positive news to investors, Kenshoo has published a sneak peak at a case study showcasing just how well Facebook advertising worked for an eco-friendly jewelry retailer. Alex and Ani hit the Facebook advertising gold mine recently when their partner, eBay Enterprise, ... more...

Pikato Launches Retail Mobile Marketing Solution; Sears, Kmart Already On Board

Written on
January 16th 2014
Author
AdotasWire

TAMPA, January 16, 2014  (ADOTAS) – Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measureable results.Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed.  ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
AdotasWire

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

xAd Finds Retail Related Mobile Search Activity is 24% Greater on Christmas Eve Than Black Friday

Written on
December 17th 2013
Author
AdotasWire

NEW YORK, December 17, 2013 (ADOTAS) – xAd, the only global mobile-location ad platform, today released research revealing that retail related mobile search activity surges on Christmas Eve, with 24% more mobile search activity than Black Friday. This phenomenon, which is a result of last-minute shoppers scrambling to locate nearby retail stores ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

Sharpen Your Marketing Strategy with Accountable Media

Written on
December 10th 2013
Author
Christine Oliveri

ADOTAS – Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from ... more...

Making Holiday Marketing Magic in 2013

Written on
December 6th 2013
Author
Anthony Wilkey

ADOTAS – Most marketers’ — especially retailers’ — holiday campaigns are well underway, looking to drive online and in-store sales and stay ahead of the competition. Over the past 12 months there has been a shift in the way digital marketing is used to engage with customers and build brand ... more...