retail
Social Media and e-Commerce Go Hand in Hand
ADOTAS – It’s no surprise that retailers were among the first groups to make their online experience more social — many a brand has been built on the power of word of mouth. Applications like product reviews, recommendations and ratings are years old, and emerged as the most popular social media [...] more...
Adgregate Targets Fashionistas With Instant Deals
ADOTAS – Impulse shoppers and fashion addicts rejoice: Adgregate’s Markets’ ShopAds simultaneously pamper to browsers with itchy trigger fingers and those helplessly hooked on style. Launched with Moxsie.com, an apparel boutique that specializes in independent designers, ShopAds target exclusive limited-time deals to browsers of style sites such as Racked.com. Within two [...] more...
Google Kicks Off 30,000 Advertisers, Still Thrives
ADOTAS – On Dec. 3, Google said “Thanks, but no thanks” to 30,000 advertisers, or 5.3% of its active advertiser base, in a momentous quality purge that started back in October. In effect, AdGooroo reported that ad coverage fell 10% in December, dropping from 5.48 ads per keyword in November to [...] more...
CPG Advertisers See Offline Effects Through comScore
ADOTAS – Bridging the gap between online campaigns and offline purchasing has been an obstacle for many retailers, but especially makers of consumer packaged goods (CPG). comScore has already given many advertisers a boost in overcoming that challenge through its recently introduced AdEffx platform, and now through partnering with Information Resources [...] more...
Etsy’s New Ad Platform Isn’t Quite Home-Made
ADOTAS – Aesthetically speaking, you would have thought the site would have crafted its own platform, but I guess we’ll let a merger slide this once. Hand-made arts and crafts mecca Etsy has purchased contextually-driven retail product ad platform Adtuitive. Adtuitive team of five code monkeys are being brought in to [...] more...
Quick Hits: King of Pop Lives — in Search
ADOTAS – The king of pop is dead, but he was certainly alive on search engine. For 2009, “Michael Jackson” was the most searched term on Bing and Yahoo! and the second most searched term on Google. “Twitter” claimed the top spot on Google’s list and the second on Bing’s, [...] more...
Forget scissors: Holiday tips for mobile couponing
ADOTAS – New research from Harris Interactive shows that coupons will dictate shopping habits for one-third of consumers during the 2009 holiday season. In an American economy that remains shaky and consumer feelings about spending weighing them down, coupons are going to play a crucial role in helping retailers to [...] more...
Optimistic small businesses boosting online ad spend
ADOTAS – Do you remember when the holiday season was a time of good tidings and cheer? For the last few years it’s as if stockings were stuffed with anxiety as retailers pondered whether consumers would actually purchase their goods…. As the sentiment of recovery pervades the winter air, small businesses [...] more...
Mobile for the holidays
ADOTAS – American consumers remain hesitant about the economy and about spending their money during this upcoming holiday season. According to a recent Nielsen study, 2009 holiday season sales are expected to be flat and 42 percent of U.S. consumers expect to spend less this holiday season. Households continue to focus [...] more...
Retail stalls in US
REUTERS — U.S stocks fell on Tuesday after an unexpected drop in retail sales dampened recent optimism over the state of the U.S. economy. Sales at U.S. retailers fell 1.1 percent in March, snapping two months of increases and hitting a wide range of stocks such as Macy’s Inc., which slumped [...] more...
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Latest News
- Got Funds? Magnetic Rakes in $1.25 Million Before Formal Launch March 22nd 2010 ADOTAS – To advance its goal of simplifying the process [...] more »
- Welcome Aboard: Industry Hirings March 22nd 2010 ADOTAS – Jonathan Isaac has been handed the newly minted [...] more »
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Recent Comments
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