retail



Brands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold?

Written on
July 24th 2015
Author
Jonathan Opdyke

Q: What do the findings in Searchmetrics’ SEO Survival Guide/2014 Ranking Factors Study mean for brands and retailers looking to have an equal level of visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up ... more...

Retailers can now measure the impact of cross-device digital ad spending

Written on
April 14th 2015
Author
Adotas

Tapad, a provider of unified, cross-device technology solutions, today announced a strategic partnership with Placed, the leader in measuring in-store attribution. Through this partnership, Tapad is measuring the impact of unified, cross-screen marketing campaigns on in-store traffic and transactions. These measurement tools give marketers unprecedented insights into the full retail ... more...

Creating Better Content in the Name of Love

Written on
February 13th 2015
Author
Krista LaRiviere CEO and Co-Founder gShift

It’s the marketing season of love and the financial stakes are massive. The National Retail Foundation (NRF) estimates consumers will spend $18.9 billion this year on Valentine’s Day. This is great news for retailers, but challenging when one considers how fierce the competition is. From candy to jewelry to personal ... more...

How One-Touch Payment May Solve Retail’s Mobile Challenge

Written on
September 29th 2014
Author
Bryan Finke

PayPal recently released a one-touch payment method that aims to make the checkout process simple on mobile devices. The e-commerce company is one of many to attempt to tackle the mobile commerce problem. Despite solutions like this, mobile shopping has yet to hit a critical mass. Consumer frustration is to ... more...

Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

Mapping Retail: Geo-Location, iBeacon & the Promise of Mobile Shopping

Written on
May 7th 2014
Author
Richard L. Tso

ADOTAS – Advancements in mobile technologies have come a long way in recent years. When geo-location features first emerged on the scene with the introduction of Foursquare, Facebook and Yelp check-ins, industry analysts were skeptical about consumers broadcasting their locations and uncertain about avenues for monetization. Despite these reservations, mobile ... more...

Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

Valentine Browsing Behaviors: Big Data for the Big Day

Written on
February 14th 2014
Author
Adotas

ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on ... more...

Study: Retailers Spent More on Location-Targeted Mobile Advertising Than Any Other Business Category in 2013

Written on
February 12th 2014
Author
Press Release

NEW YORK, February 12, 2014 (ADOTAS) — xAd, the only global mobile-location ad platform, today released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last ... more...