responsive-web-design



What Publishers Should Know When Considering the Switch to Responsive Web Design

Written on
March 13th 2013
Author
Timothy Sohn and Matthew Snyder

When publishers consider making an investment in switching to Responsive Web Design and  embracing Responsive Advertising to monetize across screens, it’s important for them to look at the changes that are in store. From ad sales strategies to weighing Responsive Advertising solutions to collaboration and communication between advertisers, agencies and ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Can Responsive Web Design Really Save You Time?

Written on
December 11th 2012
Author
Chris Stevens

Born out of the need to ensure that websites look great and work well on a wide variety of devices, platforms and browsers, responsive web design has been hailed as the next trend for building websites. One of the biggest claims about responsive design is that it can save considerable amounts ... more...

5 Reasons Why Mobile Web Marketing is Still a Challenge

Written on
December 7th 2012
Author
Elena English

We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still ... more...