research
Internet’s Ad Power Creams TV
ADOTAS EXCLUSIVE — Have you seen the latest statistics on Internet usage? The results should be no surprise, and if your clients aren’t online then they’re definitely missing opportunities in the form of increased inquiries, new and repeat customers and better sales – no ifs, ands or buts about it. The most [...] more...
Free Online Ad Research Library Launched
ADOTAS – Cramming for a presentation? Need info NOW if not sooner? Look no further. In a partnership with eMarketingPapers, ADOTAS has launched a brand spanking new (FREE!) research section with white papers on every topic under the sun – in online advertising that is. “There’s very little quality research out [...] more...
Local Takes The Lead, Research Says
JupiterResearch has come out with a new a new report that shows that local display and search advertising has found a home online and are the leaders amongst the online ad categories experiencing significant growth. According to the US Online Local Advertising Forecast, 2007—2012, released by JupiterResearch, local advertising will increase [...] more...
Netpop Takes The Veil Off The Chinese Market
Netpop.com, a consumer market-data web site, recently came out with a report that is one in a series to come of studies on various international consumer behavior markets entitled “Netpop|Nations: China and the U.S. Web 2.0 Behavior.” This report outlines insights on Chinese consumer behavior that may assist American companies [...] more...
Gaming Actually is Popular
Playing games is still a more popular online activity in the U.S. than watching short video clips or visiting social networking websites, according to Casual Gaming Market Update, a new report from Parks Associates. Thirty-four percent of U.S. adult Internet users play online games on a weekly basis, compared with [...] more...
Yahoo Opens Overseas Research Offices
Yahoo today announced that it will be expanding its research operations into Europe and Latin America with the opening of new facilities in Spain and Chile. Yahoo Research’s Barcelona office will be the first in Europe, and like the Yahoo Research’s Santiago office, it will have ties with local universities to [...] more...
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Latest News
- TV Ads To Ape Online Ad Model August 27th 2008
- Hulu Faces Stiff Competition from TheWB.com August 27th 2008
- Microsoft Sued for Click Fraud August 27th 2008
- Lifetime Buys ParentsClick August 27th 2008
- Recall Boosted 52% With Contextually Relevant Ads August 27th 2008
- Report: Online Advertising Not Affected by Downturn August 27th 2008
- InPrivate Could “Undermine the Economies of the Internet” August 26th 2008
- Andreessen, Horowitz Invest in Startup Qik August 26th 2008
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