research
Internet advertising ‘not going to get any worse,’ Yippee?
ADOTAS — In a sea of bad economic news, I guess that’s as good as it gets. Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to market research group IDC. U.S. spending [...] more...
Internet’s Ad Power Creams TV
ADOTAS EXCLUSIVE — Have you seen the latest statistics on Internet usage? The results should be no surprise, and if your clients aren’t online then they’re definitely missing opportunities in the form of increased inquiries, new and repeat customers and better sales – no ifs, ands or buts about it. The most [...] more...
Free Online Ad Research Library Launched
ADOTAS – Cramming for a presentation? Need info NOW if not sooner? Look no further. In a partnership with eMarketingPapers, ADOTAS has launched a brand spanking new (FREE!) research section with white papers on every topic under the sun – in online advertising that is. “There’s very little quality research out [...] more...
Local Takes The Lead, Research Says
JupiterResearch has come out with a new a new report that shows that local display and search advertising has found a home online and are the leaders amongst the online ad categories experiencing significant growth. According to the US Online Local Advertising Forecast, 2007—2012, released by JupiterResearch, local advertising will increase [...] more...
Netpop Takes The Veil Off The Chinese Market
Netpop.com, a consumer market-data web site, recently came out with a report that is one in a series to come of studies on various international consumer behavior markets entitled “Netpop|Nations: China and the U.S. Web 2.0 Behavior.” This report outlines insights on Chinese consumer behavior that may assist American companies [...] more...
Gaming Actually is Popular
Playing games is still a more popular online activity in the U.S. than watching short video clips or visiting social networking websites, according to Casual Gaming Market Update, a new report from Parks Associates. Thirty-four percent of U.S. adult Internet users play online games on a weekly basis, compared with [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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