research

Google to Study Magic Behind Online Auctions

Written on: March 18th 2011
Author: Gavin Dunaway

ADOTAS – Dreaming of the riches that will appear with more efficient advertising, Google has summoned 20 alchemists — I mean, professors — from three Israeli academic institutions to explore the dark art of Internet economics and market algorithms. Google has reached deep into its own fortune — a three-year [...] more...

Internet advertising ‘not going to get any worse,’ Yippee?

Written on: August 7th 2009
Author: Edward Barrera

ADOTAS — In a sea of bad economic news, I guess that’s as good as it gets. Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to market research group IDC. U.S. spending [...] more...

Internet’s Ad Power Creams TV

Written on: June 6th 2008
Author: Peter Koeppel

ADOTAS EXCLUSIVE — Have you seen the latest statistics on Internet usage? The results should be no surprise, and if your clients aren’t online then they’re definitely missing opportunities in the form of increased inquiries, new and repeat customers and better sales – no ifs, ands or buts about it. The most [...] more...

Free Online Ad Research Library Launched

Written on: June 2nd 2008
Author: Kathleen

ADOTAS – Cramming for a presentation? Need info NOW if not sooner? Look no further. In a partnership with eMarketingPapers, ADOTAS has launched a brand spanking new (FREE!) research section with white papers on every topic under the sun – in online advertising that is. “There’s very little quality research out [...] more...

Local Takes The Lead, Research Says

Written on: January 30th 2008
Author: Sarah Novotny

JupiterResearch has come out with a new a new report that shows that local display and search advertising has found a home online and are the leaders amongst the online ad categories experiencing significant growth. According to the US Online Local Advertising Forecast, 2007—2012, released by JupiterResearch, local advertising will increase [...] more...

Netpop Takes The Veil Off The Chinese Market

Written on: November 14th 2007
Author: Sarah Novotny

Netpop.com, a consumer market-data web site, recently came out with a report that is one in a series to come of studies on various international consumer behavior markets entitled “Netpop|Nations: China and the U.S. Web 2.0 Behavior.” This report outlines insights on Chinese consumer behavior that may assist American companies [...] more...

Gaming Actually is Popular

Written on: August 17th 2007
Author: Sarah Novotny

Playing games is still a more popular online activity in the U.S. than watching short video clips or visiting social networking websites, according to Casual Gaming Market Update, a new report from Parks Associates. Thirty-four percent of U.S. adult Internet users play online games on a weekly basis, compared with [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation