research-study



New Bizo Report Reveals B2B Marketers Are Hungry for Greater Optimization

Written on
June 26th 2014
Author
Press Release

SAN FRANCISCO, June 26, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, ... more...

Study Shows Consumers Have Little Enthusiasm for Amazon’s Fire Phone

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Insights powered by Bizrate, a division of Shopzilla’s new Connexity, has surveyed over 4,000 online buyers and found that among those who are not solely Amazon online buyers, there is very little definitive interest in buying its newly introduced Fire smartphone – and ... more...

Study: Facebook Ads Increase Paid Search Conversions by 19% on Average

Written on
June 18th 2014
Author
Press Release

SAN FRANCISCO, June 18, 2014 (ADOTAS) – Kenshoo (www.Kenshoo.com), the global leader in predictive media optimization technology, today released new research insights in the white paper, “The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment.” The study, executed by Kenshoo and commissioned by Facebook, presents ... more...

Study: Email Dominates Mobile Activity

Written on
June 13th 2014
Author
Adotas

ADOTAS — LiveIntent — the email ad exchange encompassing 600+ premium publishers — analyzed 4B+ ad impressions in Q1 2014 to gain insight into how advertisers can make the most of mobile. The study found that email is not only the primary communications channel, it’s also the most popular mobile ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...

Twitter Earns High Marks, But Nearly 70% of Websites Are Deemed ‘Untrustworthy’

Written on
June 11th 2014
Author
Richard L. Tso

ADOTAS – We are a connected world. Whether we like it or not, the Internet fuels businesses around the globe with lightning fast payment processing, the availability and convenience of cloud-based software and daily communications through email, instant message and social media. With so many businesses today reliant on Web-based ... more...

Study: Biz Leaders Don’t Always Have the Guts to Trust Data

Written on
June 6th 2014
Author
Press Release

LONDON and WASHINGTON, D.C., June 6, 2014 (ADOTAS) – While today’s business executives across the world make decisions based on data, they are still pitting this against their intuition, a new report finds. Published today, “Decisive Action: How Businesses Make Decisions and How They Could Do It Better,” authored by the ... more...

Study Finds Social Media Drives Content Discovery with Millennials

Written on
June 4th 2014
Author
Press Release

WAKEFIELD, Mass., June 4, 2014 (ADOTAS) – Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn’t matter but creating the right content and delivering it consistently – wherever your customers are – does. Millennials ... more...

LiveRail ‘State of the Screens’ Report Features Insights from Machinima, Dailymotion, A+E

Written on
June 3rd 2014
Author
Adotas

ADOTAS – LiveRail, leading video monetization platform for publishers, has issued a new State of the Screens Report, which includes key insights from LiveRail publishers. The report also includes key data points from both LiveRail publishers and other resources. LiveRail surveyed a set of its premium publishers to get a glimpse of ... more...

Facebook Ads Study: Reach Trumps Engagement Optimization

Written on
May 22nd 2014
Author
Mike Daly

ADOTAS — SocialCode has just released a new report on Facebook Ads and how to make them drive branding and offline sales. The report, “For Branding Campaign ROI, Engagement Optimization Isn’t the Best Bet,” explores the challenge that comes with so-called “engagement metrics,” which the authors content is a red herring for ... more...