research-study



Twitter Takes the Lead for Sharing Online in Q1

Written on
April 8th 2014
Author
Adotas

ADOTAS – Today, ShareThis released its Consumer Sharing Trends Report for Q1 2014. Twitter is back from a slump, with a major growth trajectory of 43 percent and now leads as the fastest growing channel, followed by Facebook, Pinterest and LinkedIn. Notably, Reddit joined the top growing channels for the ... more...

Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
AdotasWire

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

Infographic: What You Need to Know to Get Ahead in Video Advertising

Written on
March 3rd 2014
Author
Mike Daly

ADOTAS — MediaRadar today introduced the results of new research into online video advertising in the form of this infographic. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices. Key bullet points: 30-second ads are nearly 10 times ... more...

Study: 83% of Consumers Plan to Conduct Mobile Commerce in Next 12 Months

Written on
February 19th 2014
Author
AdotasWire

SINGAPORE, February 19, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, ... more...

Study: 48 Percent of Consumers Considered ‘Always On’

Written on
February 13th 2014
Author
AdotasWire

NEW YORK, February  13, 2014 (ADOTAS) — “The “Always-On Consumer 2014” Report has been released by Vivaldi Partners Group, a growth strategy consulting firm that includes a digital and technology agency known as Fifth Season. In the report, Vivaldi Partners Group studies the “Always On” consumer and explores the implication of the ... more...

The Cookie Debate: Research Reveals Advertisers Pay 3X More for Cookie-Based Ads

Written on
February 11th 2014
Author
Richard L. Tso

ADOTAS – Ad targeting is in a state of transition these days, with browsers like Firefox ending support for third-party cookies. A new study released on Monday at the IAB Annual Leadership meeting by the Digital Advertising Alliance is stoking the debate a bit more, revealing that advertisers will pay ... more...

Mobiquity: Security Gaps Still Exist in Enterprise Beacon/iBeacon Deployments

Written on
February 6th 2014
Author
AdotasWire

BOSTON, February 6, 2014 (ADOTAS) – Mobile engagement provider Mobiquity (www.mobiquityinc.com) today has determined that significant enterprise functionality lapses still exist in current deployments of beacon programs. This gap – in monitoring, authentication and authorization – could significantly impact the touted benefits of this new technology aimed at retailers and other early ... more...

Study: Online Brands Not Doing Enough to Guard Against a Google Penalty

Written on
January 30th 2014
Author
AdotasWire

NEW YORK, January 30, 2014 (ADOTAS) — With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google ... more...

Study: Approximately $11.6B to be Wasted on Bot Traffic This Year

Written on
January 29th 2014
Author
Adotas

ADOTAS –  Solve Media released their latest findings from an online survey today which showed that 59% of agency digital media buyers see bot traffic negatively impacting campaign performance. Based on current levels of bot traffic, the global display advertising industry is expected to waste up to $11.6B in 2014 advertising ... more...

Study: Programmatic Media Buying Being Held Back By Ad Creative

Written on
January 23rd 2014
Author
AdotasWire

NEW YORK, January 22, 2014 (ADOTAS) – The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of ... more...