reporting



Mobile Video Ad Serving Platform Opens Up Mobile Web Inventory to Advertisers

Written on
May 16th 2014
Author
Press Release

LONDON, May 16, 2014  (ADOTAS) – Working alongside several brands and advertisers, AdSpruce has perfected its mobile ad serving platform, providing dynamic ad delivery, adaptive encoding, tracking and comprehensive reporting for advertisers and publishers alike. The AdSpruce Native Ad Server is the only mobile ad delivery platform of its kind ... more...

Aerva’s Global HTC Digital Campaign Brings Crowdsourced Photos To Times Square

Written on
February 11th 2014
Author
Press Release

CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using ... more...

TubeMogul Launches Comprehensive Video Ad Viewability Reporting, Issues White Paper

Written on
January 23rd 2014
Author
Press Release

EMERYVILLE, Calif., January 23, 2014 (ADOTAS) – TubeMogul announced the global rollout of viewability reporting integrated within the TubeMogul dashboard today, empowering marketers with data on where their video ads are seen and the tools needed to reduce the number of ads that are never seen by a viewer. TubeMogul ... more...

Adap.tv Audience Path Advances Nielsen OCR and ComScore vCE Optimization and Measurement

Written on
January 8th 2014
Author
Press Release

SAN MATEO, Calif., January 8, 2014 (ADOTAS) – Adap.tv announced today that the latest version of its Audience Path platform for advertisers is available to customers. The highlights from the company’s latest cycle of product upgrades includes expanded support of Nielsen’s and comScore’s measurement solutions. These solutions are available directly from the Adap.tv ... more...

Burning Question: Google AdWords Enhanced Campaigns

Written on
February 8th 2013
Author
Mike Daly

Last week, Google announced enhancements to AdWords as  ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Marin Software Announces PPC Benchmark Assessment for Search Marketers

Written on
December 18th 2012
Author
Mike Daly

SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for search marketers.  Comparing marketer’s PPC metrics to data from the Marin Software Global Online Advertising Index and other Benchmark respondents, the report ... more...