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Report: Online Booms as Advertising Overall Slumps

Written on: April 9th 2008
Author: Kathleen

ADOTAS – Advertising in general in the North America and Europe is on the wane, but smart companies will take advantage of the coming boom in developing ad markets and the long-standing boom in online advertising, ZenithOptimedia reports. In its first forecast of the year, Zenith upgraded its forecast for interactive [...] more...

Interactive Advertising Bullish as Ad Market Hibernates

Written on: March 31st 2008
Author: Editor

ADOTAS — Interactive advertising is a safe haven in the current economic storm: in 2009, 10% of all American advertising dollars will go online, according to a new report issued by eMarketer. Even with the Olympics and the presidential election the advertising market in general is doing poorly –sub-prime mortgages, credit [...] more...

Yahoo Dons Rosy Glasses, Issues Q1 Report

Written on: March 18th 2008
Author: Editor

ADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances. Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...