remnant



OPINION: Our Focus on Remnant is Costing Us Brand Dollars

Written on
March 13th 2013
Author
Raj Chauhan

Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional media channels with brand-centric advertisers who will be migrating their models to digital over the coming months and years ... more...

From the Business Insider Mobile Advertising Conference: RTB in Premium Mobile Inventory

Written on
June 15th 2012
Author
Brian LaRue

ADOTAS – ADOTAS went to the Business Insider Mobile Advertising Conference yesterday as a media partner, and while there were plenty of cool talks about the confluence of commerce and content, mobile gaming, the particular mobile habits of millennials and a host of other issues, one discussion that caught our ... more...

Maxifier’s “Economic Router” Aims to Optimize Publisher’s Whole Inventory Stack

Written on
May 1st 2012
Author
Brian LaRue

ADOTAS – Today, Maxifier announced a new addition to its toolkit for publishers to understand the assets of their ad inventory and monetize that inventory more effectively: what it’s calling an “economic router,” which is part of the latest version of its ADMAX platform. In case you’re grumbling about terminology fatigue ... more...

From the AdMonsters OPS Conference: Premium Goes Programmatic, More

Written on
April 19th 2012
Author
Brian LaRue

ADOTAS - Yesterday, I skipped the Adotas office and hit up AdMonsters OPS Markets conference, a bit of a change of scenery that featured a few smart discussions to boot. During a late-morning panel discussion, former Adotas senior editor and current AdMonsters U.S. editor (and, full disclosure, an offline friend ... more...

Is Interclick Yahoo!’s Remnant Revenue Savior?

Written on
November 1st 2011
Author
Gavin Dunaway

ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a ... more...

Answers Served: isocket Brings Programmatic Buying to Class 1 Inventory

Written on
October 5th 2011
Author
Gavin Dunaway

ADOTAS – Real-time bidding has proven pretty swell for the automated buying of remnant inventory, but what about premium? Can’t programmatic buying be introduced so media buyers can pick and choose from Class 1 stockpiles through their DSPs and other tools? Or is that merely a pipe dream? No, says isocket, ... more...

Yahoo!-AOL-Microsoft: Little Collaboration Necessary

Written on
September 26th 2011
Author
Russell Glass

ADOTAS – There’s lots of buzz in the industry about the Yahoo, Microsoft and AOL collaboration recently announced. By all accounts, this is an effort to catch up to and compete with the Google display advertising juggernaut. When I first heard the announcement, I was dubious. Like tying the ... more...

Remnant Inventory Pact Makes Yahoo!, AOL and Microsoft Strange Bedfellows

Written on
September 14th 2011
Author
Gavin Dunaway

ADOTAS – “Misery acquaints a man with strange bedfellows,” comments jester Trinculo as he partners with man-beast Caliban and drunk butler Stefano in Shakespeare’s “The Tempest.” And certainly Yahoo!, AOL and Microsoft are witnessing miserable times in the display game as Google and Facebook take the lion’s share of the ... more...

AdJuggler Extends Ad Server to RTB Outlets Through Admeld

Written on
April 7th 2011
Author
Gavin Dunaway

ADOTAS – Major publishers are already embracing private exchanges fueled by real-time bidding — are ad servers next in line to open RTB conduits? AdJuggler’s new Exchange Media Program (EMP), powered by supply side platform and private exchange operator Admeld, is an extension of its ad server that hooks up publishers and networks ... more...

Spinning Remnant into Premium With Better Targeting

Written on
December 10th 2010
Author
Brooke Aker

ADOTAS – By treating premium ads as forward contracts, agencies are reserving first-impression ad buys for pumping their creatives through the pipeline by a specified time. Remnant ads, on the other hand, are less sensitive to time and placement, and typically go through exchanges. The ad demand dynamic looks like this: Premium ... more...