remarketing



3Q Digital: 2014 Predictions on Social, SEO, Remarketing, Attribution, and Search

Written on
January 9th 2014
Author
Adotas

ADOTAS – Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well as to allow advertisers to buy “themes” ... more...

Advertisers: Q4 is All About the Holidays (Blogshare)

Written on
October 14th 2013
Author
Mike Daly

ADOTAS (via Advertise.com) – Have you ever noticed that the holiday shopping season seems to start earlier and earlier every year? Whether that’s a symptom of mass consumerism or the retailers who contribute to it, many would agree that brands of all kinds are now seeing opportunities to capitalize on ... more...

Google Affiliate Network Retiring: Not That Big a Deal

Written on
April 26th 2013
Author
Kyle Gale

ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing ... more...

An SES Primer: New York Set for Search Engine Strategies This Week

Written on
March 25th 2013
Author
Richard L. Tso

ADOTAS – The Search Marketing bigwigs of Silicon Valley are descending on the Big Apple this week for the Search Engines Strategies conference at the New York Marriott Marquis, including the likes of Google, Twitter, Adobe and Salesforce.com. The three-day event kicks off on tomorrow, March 26 and aims to ... more...

Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership

Written on
February 21st 2013
Author
Press Release

CHICAGO (February 21, 2013) – BrightTag, a technology platform provider for the digital marketing industry, today announced that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of Japan’s online audience, has expanded its relationship with BrightTag. Under the terms of the new long-term agreement, Yahoo! JAPAN will be ... more...

They May Not Know What It Is, But Your Prospects Love Advanced Attribution

Written on
November 8th 2012
Author
Paul Pellman

We all understand the imperative of serving the right ad, with the right message, at the right time to a brand’s intended audience. It’s one of the mantras of marketing today. Marketers themselves understand better than anyone the brands they represent and the audiences they need to reach. But marketers ... more...

What Is Win Rate, and Why Does It Matter?

Written on
March 14th 2012
Author
Maxwell Knight

ADOTAS – Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and supply-side ... more...