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How to Reach the Right Audience via User-Generated Visual Content

Written on
June 2nd 2014
Author
Adrian Moxley

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before. Consumers turn to the internet for engaging, visual content. For example, look at the popularity of Ellen ... more...

How ‘The Internet of Things’ Means Big Data for Marketers

Written on
January 28th 2014
Author
Richard L. Tso

ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of smart thermostat company Nest for $3.2 billion in cash signals the rise of the connected home phenomenon, and this trend ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response ... more...