regulation
Quick Hits: Facebook Settles with the FTC, Cyber Monday vs. Other Mondays
ADOTAS – Facebook has settled Federal Trade Commission charges that it shared data from its users after telling users said data would remain private. The FTC brought up eight counts, some of which are actually a few years old at this point. Some of the charges held the social network [...] more...
Marc Groman To Be Exec At NAI
ADOTAS – Today, the Network Advertising Initiative (NAI) board of directors announced that Marc Groman, the chief privacy officer of the Federal Trade Commission, will become the NAI’s next executive director and general counsel. The NAI is a leading self-regulatory organization for companies in the online advertising marketplace, including 24/7 [...] more...
Online Gambling Needs Clear Regulation
ADOTAS – The legal status of online gambling services in the United States is, at best, extremely uncertain. Nevertheless, online gambling services are broadly available to U.S. residents. Advocates for online gaming and consumer protection continue to use this fact as a platform for arguing that it is [...] more...
Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue
ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the [...] more...
FTC Patrolling for Non-OBA User Data Collection
ADOTAS – It appears the FTC may, at long last, be realizing that curbing perceived targeted marketing abuses would likely lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet — an exchange of value between consumers and content providers. The Commissioner for the FTC [...] more...
Google Paid Its Way Out of CEO’s Prosecution?
ADOTAS – Like a lot of media outlets, we were miffed by the $500 million fine the U.S. Justice Department levied against Google for letting Canadian pharmacies target drug ads to U.S. users through AdWords. We were nearly aghast when we learned that the settlement included both both the ad revenue [...] more...
‘Like’ It or Not, Email Marketers Need Social Sharing
GRAPHICMAIL – It’s puzzling why some email marketers have a disfavorable view of social media, since combining it with the strengths of email marketing can fine-tune just about any communications strategy. As these two mediums tend to attract different age groups and demographics, it hasn’t been a case of “video killed [...] more...
Epic Calls History Stealing Claim Bogus
ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited [...] more...
Government Legislation Is Gonna Break the Internet!
And here I thought passing an online privacy bill would be a cinch for the U.S. Congress — an easy win during a difficult legislative period. But Talking Points Memo reports that the hearings of the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance subcommittee on the seemingly infinite number [...] more...
What Google’s Anti-Trust Woes Mean to Advertisers
ADOTAS – It was recently announced that Google is going to be investigated for anti-trust issues by the Federal Trade Commission. This action joins the already underway investigation of Google in the EU (U.K. excluded). Clearly Google’ success, like that of IBM and Microsoft before them, is attracting [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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