red



Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause

Written on
November 30th 2012
Author
Dev Crews

Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support ... more...

(RED)’s Fight Against AIDS Goes Mobile for the First Time with **RED

Written on
November 30th 2012
Author
Adotas

This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ Tiesto, the Gilt Groupe and opportunities for individuals to sign up and join the fight. This will be (RED)’s ... more...