Digital marketing agency iCrossing has acquired DMP (data management and audience optimization platform) Red Aril, the companies announced today. (For some background, read this Adotas piece on Red Aril’s approach to data management.) In creating a real-time, cross-channel view of audiences, Red Aril was certainly desirable to iCrossing. In a press [...] more...
ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are [...] more...
ADOTAS – Because we’re online advertising professionals and not pomologists — scientists that study pome fruits like pomegranates — it’s less than likely we know that the fleshy covering on seeds from pome fruits is called the aril. For the pomegranate in particular, the aril is translucent and magnifies the [...] more...
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