red-aril



Quick Hits: iCrossing Acquires Red Aril, Facebook Launches a Post-able Subscribe Button

Written on
December 7th 2011
Author
Brian LaRue

Digital marketing agency iCrossing has acquired DMP (data management and audience optimization platform) Red Aril, the companies announced today. (For some background, read this Adotas piece on Red Aril’s approach to data management.) In creating a real-time, cross-channel view of audiences, Red Aril was certainly desirable to iCrossing. In a press ... more...

Marrying Online and Offline Data

Written on
August 17th 2011
Author
Jim Soss

ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are ... more...

Red Aril’s DMP Brings Pub and Advertiser Seeds to Fruition

Written on
March 1st 2011
Author
Gavin Dunaway

ADOTAS – Because we’re online advertising professionals and not pomologists — scientists that study pome fruits like pomegranates — it’s less than likely we know that the fleshy covering on seeds from pome fruits is called the aril. For the pomegranate in particular, the aril is translucent and magnifies the ... more...