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Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to [...] more...



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Will 2013 Be the Year of ‘Programmatic Premium’?There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For [...] more...

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