recession



The Rise of the Second Screen Creates New Opportunities for Marketers

Written on
February 1st 2013
Author
Mike Wehrs

If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. ... more...

Social Media Spending Goes Up: Now What?

Written on
March 21st 2012
Author
Peter Koeppel

ADOTAS – After a few years of decline and slow growth, the future seems bright for social media spending and marketing budgets overall. According to several recent studies, increased optimism in the U.S. economy and in the future of business growth has marketing managers in both B2B and B2C sectors setting ... more...

Internet ad revenue claws higher in third quarter

Written on
November 25th 2009
Author
Gavin Dunaway

ADOTAS – While advertising in other media continue to suffer in the harsh economy, the Internet is still standing strong — and even gaining ground. According to research by the Interactive Advertising Bureau and PricewaterhousCoopers, Internet advertising revenue neared $5.5 billion in the third quarter, a 1.7% improvement over second quarter. “While ... more...

Publicis: Advertising will recover second half of the year

Written on
June 10th 2009
Author
Edward Barrera

ADOTAS — Sounds like wishful thinking compared to almost everyone I have talked to on and off the record. But, according to Reuters, French advertising firm Publicis Chairman Maurice Levy said that “the second quarter will be the toughest quarter, with an improvement coming in the second half of the year.” ... more...

Retail stalls in US

Written on
April 14th 2009
Author
Reuters Group

REUTERS — U.S stocks fell on Tuesday after an unexpected drop in retail sales dampened recent optimism over the state of the U.S. economy. Sales at U.S. retailers fell 1.1 percent in March, snapping two months of increases and hitting a wide range of stocks such as Macy’s Inc., which slumped ... more...

Small publishers grow amid carnage

Written on
March 3rd 2009
Author
Edward Barrera

ADOTAS — Despite loudly proclaiming doom, Nick Denton seems to be riding the economic tsunami well. His Gawker Media, which includes Gawker, Gizmodo and Jalopnik, drew in nearly 300 million pageviews, some 34 percent over last February’s level, according to a memo at Romensko, and for the year to March, it ... more...

Media purchasing decisions in today’s economy

Written on
February 19th 2009
Author
Peter Koeppel

ADOTAS EXCLUSIVE — Economists agree that the United States and many European countries have now plunged into a recession. Financial experts are predicting that this economic downturn will last longer than most recent economic slumps. With thousands losing their jobs and more job cuts expected in the near future, consumers are ... more...

Casual games see traffic, ads follow

Written on
February 10th 2009
Author
Edward Barrera

ADOTAS — Free online gaming sites are booming, creating opportunities for advertisers. The sites racked up 27 percent more unique visits and 42 percent more total playing time in December 2008 than in December 2007, according to comScore. Overall Internet traffic grew only 4 percent over the same period, the research ... more...

Omnicom slumps

Written on
February 10th 2009
Author
Reuters Group

REUTERS — Omnicom Group Inc. reported a 14 percent drop in quarterly earnings as advertising spending slumped badly at the end of the year, but its profit and revenue showed more resilience to budget cutbacks than Wall Street had expected. The world’s largest advertising company said fourth quarter income fell to ... more...

Online jobs show slight growth

Written on
February 9th 2009
Author
Edward Barrera

ADOTAS — Internet-media companies and web-search portals bucked a downward advertising employment trend in December despite the gloomy forecasts. The two sectors added 800 jobs, bringing their employment, about 82,200, to its highest level since 2002, according to an AdAge analysis of Bureau of Labor Statistics. The U.S. advertising and media ... more...