recession
Internet ad revenue claws higher in third quarter
ADOTAS – While advertising in other media continue to suffer in the harsh economy, the Internet is still standing strong — and even gaining ground. According to research by the Interactive Advertising Bureau and PricewaterhousCoopers, Internet advertising revenue neared $5.5 billion in the third quarter, a 1.7% improvement over second quarter. “While [...] more...
Publicis: Advertising will recover second half of the year
ADOTAS — Sounds like wishful thinking compared to almost everyone I have talked to on and off the record. But, according to Reuters, French advertising firm Publicis Chairman Maurice Levy said that “the second quarter will be the toughest quarter, with an improvement coming in the second half of the year.” [...] more...
Retail stalls in US
REUTERS — U.S stocks fell on Tuesday after an unexpected drop in retail sales dampened recent optimism over the state of the U.S. economy. Sales at U.S. retailers fell 1.1 percent in March, snapping two months of increases and hitting a wide range of stocks such as Macy’s Inc., which slumped [...] more...
Small publishers grow amid carnage
ADOTAS — Despite loudly proclaiming doom, Nick Denton seems to be riding the economic tsunami well. His Gawker Media, which includes Gawker, Gizmodo and Jalopnik, drew in nearly 300 million pageviews, some 34 percent over last February’s level, according to a memo at Romensko, and for the year to March, it [...] more...
Media purchasing decisions in today’s economy
ADOTAS EXCLUSIVE — Economists agree that the United States and many European countries have now plunged into a recession. Financial experts are predicting that this economic downturn will last longer than most recent economic slumps. With thousands losing their jobs and more job cuts expected in the near future, consumers are [...] more...
Casual games see traffic, ads follow
ADOTAS — Free online gaming sites are booming, creating opportunities for advertisers. The sites racked up 27 percent more unique visits and 42 percent more total playing time in December 2008 than in December 2007, according to comScore. Overall Internet traffic grew only 4 percent over the same period, the research [...] more...
Omnicom slumps
REUTERS — Omnicom Group Inc. reported a 14 percent drop in quarterly earnings as advertising spending slumped badly at the end of the year, but its profit and revenue showed more resilience to budget cutbacks than Wall Street had expected. The world’s largest advertising company said fourth quarter income fell to [...] more...
Online jobs show slight growth
ADOTAS — Internet-media companies and web-search portals bucked a downward advertising employment trend in December despite the gloomy forecasts. The two sectors added 800 jobs, bringing their employment, about 82,200, to its highest level since 2002, according to an AdAge analysis of Bureau of Labor Statistics. The U.S. advertising and media [...] more...
Customer loyalty and satisfaction low priority, according to survey
ADOTAS — Despite the tough times, basics such as customer experience and word-of-mouth are getting short shift within marketing companies. In a survey by the Chief Marketing Officer Council, 58 percent of 480 executives said their companies do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics. [...] more...
Tech industry braces for ‘nuclear winter’
Reuters — The recession turned up late on Silicon Valley’s doorstep but is likely to stay awhile, as technology companies slash thousands of jobs and rein in costs to make up for shrinking earnings and tight-fisted customers. Job cuts in the technology sector have trailed other industries until recent weeks. Now [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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