rebranding



JiWire Rebrands as NinthDecimal, Partners with TubeMogul on Audience Targeted Mobile Video Solution

Written on
June 9th 2014
Author
Press Release

SAN FRANCISCO, June 9, 2014 (ADOTAS) — JiWire announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success. As the leading mobile audience intelligence company, NinthDecimal is building the most comprehensive understanding of people by connecting their digital and physical ... more...

ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

‘Brand Activation: Shift Happens®’ is Theme of BAA’s Powerful 2014 Marketing Conference

Written on
February 3rd 2014
Author
Press Release

NEW YORK, January 31, 2014 (ADOTAS) – Cutting-edge marketers from such leading brands as Coca-Cola, McDonald’s, Kraft, JetBlue and Benjamin Moore will help prepare attendees at the Brand Activation Association’s (BAA) 2014 Annual Marketing Conference in Chicago, March 26-27, for the seismic shifts occurring in Brand Activation. Covering such critical topics as “Beyond ... more...

Dstillery Celebrates Rebranding with SoHo Bash

Written on
October 14th 2013
Author
Mike Daly

ADOTAS — Dstillery, formerly m6d, hosted an exclusive launch event, “Dstilling the Noise,” at Voce Di in SoHo on October 9. The evening event brought together Dstillery’s clients, partners and industry thought leaders. Three of New York City’s top emerging musicians — Steel Phantoms, ASTR and Samuel J — provided ... more...

VIRURL Acquires Revenue.com, Rebrands Under New Moniker

Written on
October 3rd 2013
Author
Press Release

SANTA MONICA, CALIF, October 2, 2013 (ADOTAS) – VIRURL, a pioneering native advertising company incubated by INVENT Ventures, Inc. (IDEA), today announced it has acquired the online domain Revenue.com and is rebranding under this company name to reflect its mission of giving publishers the needed tools to earn more ad revenue. ... more...

Larissa’s Picks to Click: Mobile Bot Traffic, Video Trends, Pearle Vision’s New Image

Written on
April 25th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks like we’ve got a sunny weekend ahead of us in the New York area, folks!  How will you spend your ... more...

A Time to Be Reborn: 6 Steps to Bring Time Inc. Back from the Brink

Written on
April 11th 2013
Author
Al DiGuido

ADOTAS – In recent months, there has been a flurry of activity in and around the Time Warner building focusing on the plight of the publishing empire of Time Warner. Despite the great success of SI’s Swimsuit issues and People covers, the company is the most recent casualty of a ... more...

From Boys To…Boys With Superpowers, PointRoll Gets A Makeover

Written on
November 12th 2007
Author
PointRoll

Comparable to coming up with a new story line for a rapidly growing child on a television sitcom, PointRoll’s latest rebranding effort came about after deciding which direction to take with their most important marketing icons, “the Boys,” to appropriately infuse the brand with recent developments made within the company.  Known ... more...

ICON is Now Vizi Media

Written on
June 14th 2006
Author
Sarah Novotny

Advertising and media representation company ICON Advertising Solutions is now known as Vizi Media. The new brand reflects the company’s partial restructuring, a new global vision, and an effort to expand into other forms of interactive marketing media like mobile and video. “We have gone through enormous changes in the last ... more...