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Pitchmen of portent

Written on
April 29th 2009
Author
Timothy Hawthorne

ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as [...] more...

Reality-based ad creative works

Written on
April 1st 2009
Author
Timothy Hawthorne

ADOTAS — Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web’s shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA ad [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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