real-time



Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies

Written on
December 11th 2013
Author
Press Release

SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In addition, the company will now be offering, free of charge, its real-time ad viewability and fraud detection services to brands ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Are Mobile Ads The Next Big Thing?

Written on
December 21st 2012
Author
Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most ... more...

Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
Press Release

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...

Chalkboard Brings Hyper-Local Network to America

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS – It’s called Chalkboard because the idea is similar to placing a hand-written outside a storefront with the the daily deal or latest offer — local businesses can send unlimited real-time updates and offers to consumers within a mile radius of their physical locations. Launched just a year ago to ... more...

A Crash Course in DMPs

Written on
April 25th 2011
Author
Molly Parr

ADOTAS – DMP: What is it? Why does it matter? And why should you care? There has been a lot of ink spilled about Data Management Platforms (DMP) this year, mostly coming from the technology and vendor perspective. Coming from a digital agency to the wild world of data and audience ... more...

BrightRoll Bonds With comScore for Optimization, Validation

Written on
February 18th 2011
Author
Gavin Dunaway

ADOTAS – Online video tech firm BrightRoll, which operates the BrightRoll video ad exchange, is integrating comScore’s AdEffx Campaign Essentials dashboard to its platform for optimizing online video in real-time. Advertisers on the exchange will be assured their campaigns are reaching the intended audiences through comScore’s third-party validation. In addition, clients ... more...

Lyris Keepin’ It Real-Time With Analytics

Written on
July 15th 2010
Author
Gavin Dunaway

ADOTAS – I’m sure you ponder all day, What are my site visitors and email recipients doing with my marketing content right now? Well, Lyris says, stop daydreaming and start analyzing in real-time. The company has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with ... more...

Mpire Puts Ad Blocking in Clients’ Hands

Written on
February 3rd 2010
Author
Gavin Dunaway

ADOTAS – Ad blocking is all the rage these days, whether semantic or contextual. Brands dipping their toes into the online water are less worried about showing up on a porn site (as was the concern in the “olden” days) but showing up next to scandalous content. However, Mpire’s recent ad-blocking ... more...