real-time-content



Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Crowd-Sourced Ads: A Measured Response

Written on
July 6th 2009
Author
Naj Kidwai

ADOTAS — Want to know if an ad is resonating with your consumer? Why not ask them? With the innate social nature of the Web, it’s interesting that no one has pioneered the concept of crowd sourced advertising yet. Every year, marketers and brands spend millions on focus groups trying to ... more...

RTC Unveils Personalized Video Solutions for U.S. Market

Written on
November 19th 2008
Author
Kathleen

ADOTAS – Real Time Content, a provider of online video ad technology, has moved into the U.S. market with what it said is the first Personalized Video solution available for ad agencies, online advertisers and online publishers that can deliver personalized video in real time. RTC enables customers to create personalized ... more...