real-time-bidding



SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...

Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

Overcoming RTB’s Transparency Issues

Written on
June 12th 2014
Author
Fred Hsu

ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it – real-time, and because it is still relatively new, the rules of the road are still being defined. As ... more...

What is a Private Mobile RTB Marketplace and How Does it Work?

Written on
June 5th 2014
Author
Kathie Green

ADOTAS – A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but they ... more...

Navigating the Growth and Future of Real-Time Bidding

Written on
June 5th 2014
Author
Ajitpal Pannu

ADOTAS – The buzzword in mobile display and digital marketing across the globe has become Real-Time Bidding (RTB). As systems and processes continue to mature, every year we see RTB and programmatic buying consume a larger piece of the total ad spend. The rest of this article is dedicated to explaining ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Peer39 by Sizmek Launches Weather Targeting for Programmatic Buying

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus. For the first time in the industry, advertisers, ... more...

Comcast Strikes Deal with Rubicon Project to Power Direct & RTB Inventory

Written on
June 3rd 2014
Author
Press Release

LOS ANGELES, June 3, 2014 (ADOTAS) — Comcast Spotlight, the advertising sales division of Comcast Cable, and Rubicon Project [NYSE: RUBI], which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement offering select advertising buyers the opportunity to ... more...

3 Important Monetization Trends for Independent Mobile Publishers

Written on
May 22nd 2014
Author
Ash Kumar

ADOTAS – The monetization options available to mobile publishers have expanded rapidly over the past year. This is great news for independent publishers, who were previously stuck trying to optimize low performing banner ads from mobile ad networks. With a limited salesforce and even more constraints on technology development, independent ... more...

WATCH: The Life of a Programmatic Ad Impression

Written on
May 6th 2014
Author
Adotas

ADOTAS — eMarketer predicts that advertisers will spend more than $9 billion on Real-Time Bidding (RTB) by 2017. However, confusion still exists about how programmatic advertising works. MediaCrossing has created a video that illustrates the incredibly short but complex life cycle of a programmatic RTB ad. Watch as a digital ad ... more...