real-time-bidding



Vertical Search Works Acquires addGloo

Written on
April 15th 2014
Author
AdotasWire

NEW YORK, April 15, 2014 (ADOTAS) – Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a ... more...

Three Decision Points on Programmatic Media Buying

Written on
April 15th 2014
Author
Bill Guild

ADOTAS — Many brands and agencies are wrestling with decisions about programmatic media buying: whether to do it, what to do, and when to do it. I frequently speak with people seeking guidance on this topic. Like Socrates, I usually avoid advising them one way or another. Neither “you should do ... more...

Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

Written on
April 10th 2014
Author
AdotasWire

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
AdotasWire

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

Written on
April 2nd 2014
Author
AdotasWire

NEW YORK, April 2, 2014 — SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, has added online video to its real-time bidding (RTB) software. With SiteScout regularly seeing 30 billion ad impressions each day, it now accesses an additional 1.5 billion daily video impressions through integrations with top video ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

You Have My Data, Now Stop Retargeting Me!

Written on
March 7th 2014
Author
Dax Hamman

ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you’d think we would have figured out how to do it right by now. But ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
AdotasWire

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...