reaction



Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...

Yarnall: Google AdSense Lawsuit ‘Not Surprising’

Written on
May 21st 2014
Author
Mike Daly

ADOTAS – Google is being sued for alleged AdSense fraud, according to CNET, and at least one ad tech CEO has seemingly reacted with a virtual shrug of the shoulders. “My view, as a CEO that has experience with both sides of this issue — I’ve run a publisher network that has experienced ... more...

Today’s Burning Question: WhatsApp with Facebook?

Written on
February 20th 2014
Author
Mike Daly

ADOTAS — Yesterday, Facebook announced it will acquire mobile messaging platform WhatsApp for $19 billion in cash and stock. Today we asked our esteemed panel of industry leaders and experts what the deal means for Facebook and the mobile ad industry as a whole. Here’s how they responded: “There are ... more...

Today’s Burning Question: Andrew Mason’s Ouster as Groupon’s CEO

Written on
March 1st 2013
Author
Mike Daly

Today we asked out panel of industry leaders: What can be learned from the series of events that led to Thursday’s ouster of Groupon CEO Andrew Mason? Here’s how they responded: “”Andrew Mason’s taking the fall, but the market has steadily lost confidence in Groupon, because their model is ungrounded in sound ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...