razorfish



Blab CEO Randy Browning On Predicting Online Trends: Intelligence Is Key

Written on
November 26th 2014
Author
Caroline Albanese

Blab Inc.,the predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced earlier this week it has partnered with Razorfish, one of the fastest-growing digital and technology agencies.  As a result of the relationship, Blab now lives inside Razorfish WAVE, ... more...

Yieldex Launches YieldexDirect, Uniting Direct Ad Sales With Programmatic Buying

Written on
April 22nd 2014
Author
Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Yieldex, the leading provider of unparalleled analytics and cutting-edge trading tools for advertisers and publishers, has released YieldexDirect enabling advertisers to access inventory from multiple premium publishers in one place. More than a third of the comScore top 100 publishers already use Yieldex Analytics to forecast, ... more...

The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study

Written on
March 6th 2014
Author
Press Release

REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, in collaboration with Frank N. Magid Associates, Inc. and Razorfish, shed light on the connected TV (CTV) consumer experience, through an extensive, in-person focus group research study. Conversations with consumers ... more...

Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

VIDEO: AOL Networks CEO Bob Lord Offers Predictions for 2014

Written on
November 18th 2013
Author
Mike Daly

ADOTAS — We’ve just passed the halfway point of Q4 2013, and not surprisingly, industry leaders have already begun to look ahead. Among the first to offer his predictions for the coming year is Bob Lord, who took the leap 4 months ago from the agency side at Razorfish to ... more...

DigitasLBi and Razorfish Broker Pre-Newfront 2014 Partner Deal with Google

Written on
November 14th 2013
Author
Press Release

NEW YORK, November 13, 2013 (ADOTAS) — Google and global digital agencies DigitasLBi and Razorfish have jointly announced a pre-Newfront 2014 deal. The deal comprises an upfront commitment across Google’s video (including YouTube), display and mobile properties, as well as access to Google creative and planning strategists, to collaborate on content ... more...

AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP

Written on
May 8th 2013
Author
Mike Daly

ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He ... more...

AFAIK: Rubicon Project, Rakuten MediaForge, Mixpo, ClickTake, Viralheat, FOMG

Written on
April 30th 2013
Author
Mike Daly

ADOTAS — The email carrier has been working extra hard on this very busy Tuesday news day. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Rubicon Project has been ranked #1 by comScore in terms of U.S. Internet reach for the past 10 months, and its reach continues to ... more...