razorfish
iMedia Announces Winners of Its First Agency Awards
ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories. The Agency of the Year [...] more...
Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog
ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media [...] more...
With Innovation Interactive, Dentsu Finally Gets Its Digital Ad Shop
ADOTAS – After having its $700 million bid for Razorfish denied, Japanese ad agency Dentsu has been shouting from the rooftops that it was on the hunt for a digital ad shop. It’s finally a bagged a winner: Dentsu Holdings USA announced that it has acquired Innovation Interactive — the parent [...] more...
Creatives, pubs team up for updated ad unit criteria
ADOTAS – For the first time creative agencies added their input to the IAB’s update of its criteria for standard ad units. The release coincided with a discussion of current state and future of ad units at the Ad Operations Summit that featured representation from the creative and technical [...] more...
Publicis sings the recovery tune
ADOTAS – Recovery fever has passed the boundaries of the search world as advertising giant Publicis Groupe announced during its third-quarter earnings call that new business is looking alive once again. With Razorfish now part of its VivaKi unit, the French company said organic growth slipped only 7.4% in the third [...] more...
Industry Roundup
ADOTAS – A joint survey by Pontiflex and Harris Interactive found that only 12% of online adults have provided social networking information — such as a Twitter handle or Facebook username — to receive promotions from brands. Onet, the largest Polish social network, launched, an exclusive version of social web browser [...] more...
Publicis hooks, reels in Razorfish
ADOTAS – Hook, line and sinker — French advertising agency Publicis Groupe SA has acquired the trophy catch of interactive advertising companies, Razorfish, from Microsoft for $286.8 million in cash and 6.5 million shares of stock. Microsoft also receives a 3.3% stake in Publicis. With fiscal 2009 revenue of $380 million [...] more...
Publicis snags Razorfish
ADOTAS — As speculated earlier, Publicis has agreed to buy the digital advertising agency Razorfish from Microsoft for $530 million. Publicis will issue 6.5 million in shares to the software giant, worth $232.6 million, at Friday’s closing price, and pay the rest in cash. The two companies also signed a strategic [...] more...
Razorfish up for sale
ADOTAS — The digital ad agency seemed like an ill fit for Microsoft, and now, apparently, it’s finally up for sale. Microsoft has appointed Morgan Stanley to find a potential buyer, according to the Financial Times. Publicis, the French marketing company that says it is planning more acquisitions in online advertising, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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