ravi-kamran



Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad

Written on
October 25th 2012
Author
Mike Daly

Tuesday’s introduction of the iPad Mini is being met with no small amount of enthusiasm from those in and around the mobile ad space. Glenn Kiladis, vice president and general manager, FreeMyApps, Fiksu: “Apple’s iPad Mini will certainly provide an array of tablet marketing opportunities. The smaller form factor and lighter weight ... more...

Trademob Releases Updated SDK in Response to iOS 6

Written on
September 26th 2012
Author
Mike Daly

NEW YORK  (September 25, 2012) – Trademob, Europe’s leading data-driven mobile app marketing platform, announced today the release of the company’s new SDK for iOS 6. The updated software development kit will support Apple’s new user identification system and continue to integrate Trademob’s unique fingerprinting solution to ensure comprehensive, accurate ... more...