ratings
Service Ratings Impact Sales Price by 20%
comScore announced the results of a new study conducted with The Kelsey Group, a research and strategic analysis firm, examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline. The study, based on a survey of more than 2,000 U.S. Internet [...] more...
JS-Kit Helps Publishers Up The Integrity
In the fast paced world of online media, there is growing concern over privacy, and integrity. When ads are placed next to questionable content which has not been approved by the advertiser, it creates a loss of integrity both for the site and the brand. User-generated content is the dice-roll [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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