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Microsoft Expands Display Ad Business With Rapt Buy

Written on: March 14th 2008
Author: Editor

ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...

TACODA Picks RAPT for Pricing, Revenue Management

Written on: June 27th 2006
Author: Editor

Behavioral targeting firm TACODA today announced that it will use the software of pricing/revenue management provider RAPT to take advantage of inventory, audience, pricing, and revenue trends across TACODA Audience Networks. “We selected Rapt because of their track record of success in delivering solutions for inventory management and business analysis. They [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...