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The Merging Path of Media: How to Integrate New Trends into the Mix

Written on
May 26th 2006
Author
Scott Hagedorn

Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...

Reclaiming the Inbox: How Email Marketers Can Alleviate Consumers’ Opt-in Woes

Written on
April 11th 2006
Author
Chris Kneeland

Getting People to Opt In Thoughtfully planned and well executed email programs can drive significant traffic to websites or stores, boost sales, increase brand affinity, and ultimately result in long-term customer loyalty. Email is a high-touch channel capable of delivering a combination of graphics and copy more cost-effectively than any other [...] more...

Is the Purchase Funnel Dead? How the Internet’s Rewired Consumer Buying Behavior

Written on
March 20th 2006
Author
Cathy Clift

The ‘Purchase Funnel’ is one of the most prevalent models of the consumer’s decision making process used by marketers today. It’s found in many industries, and in the automotive industry, it looks like this: The Purchase Funnel is a variant of communication theories like AIDA (’attention’, ‘interest’, ‘desire’, ‘action’) or DAGMAR* [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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