rapp_collins
The Merging Path of Media: How to Integrate New Trends into the Mix
Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...
Reclaiming the Inbox: How Email Marketers Can Alleviate Consumers’ Opt-in Woes
Getting People to Opt In Thoughtfully planned and well executed email programs can drive significant traffic to websites or stores, boost sales, increase brand affinity, and ultimately result in long-term customer loyalty. Email is a high-touch channel capable of delivering a combination of graphics and copy more cost-effectively than any other [...] more...
Is the Purchase Funnel Dead? How the Internet’s Rewired Consumer Buying Behavior
The ‘Purchase Funnel’ is one of the most prevalent models of the consumer’s decision making process used by marketers today. It’s found in many industries, and in the automotive industry, it looks like this: The Purchase Funnel is a variant of communication theories like AIDA (’attention’, ‘interest’, ‘desire’, ‘action’) or DAGMAR* [...] more...
Latest News
- Alterian Pushes Online With Mediasurface Buy May 16th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Texas AG Ends Investigation Into World Avenue May 15th 2008
- Sorry, Yahoo: Google Wins Popularity Contest May 15th 2008
- CBS Buys CNET for $1.8B … JANA’s Mum May 15th 2008
- Google’s Brin Bearish on Social Ad Revenue May 15th 2008
- Film.com, RollingStone.com Get Social With Pluck May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
Features
- Media Two’s CEO: Display Ads Are the Future May 15th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- So You Think SMS Is Dying? Think Again… May 14th 2008
- Interactive Creative Skills Every Agency Needs May 13th 2008
Spotlight
Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...
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