ran-cohen



Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Legolas, GfK Team to Offer Real-Time Campaign Measurement & Optimization

Written on
October 11th 2012
Author
Press Release

NEW YORK (October 11, 2012) – Legolas Media has partnered with GfK Digital Market Intelligence (formerly Dimestore) to add survey-based brand research to every ad campaign bought through the Legolas Marketplace.  Through this partnership and the unique technological integration of the two companies, brand advertisers for the first time will be ... more...

Display Isn’t Dying — It’s Just Getting Started

Written on
July 27th 2012
Author
Ran Cohen

ADOTAS – For years now, we’ve been hearing that “display is dying.” Way back in 1965, recent Medal of Freedom honoree Bob Dylan wrote, “He not busy being born is busy dying.” Online display advertising is really, really busy these days – not dying but, yes, being born. Call it a new generation of ... more...